Under Armour

At Under Armour, we are committed to being better, stronger, and more determined than anyone else. Our mission is to improve athletes. Our vision is to provide you with performance solutions you never realized you required and cannot imagine living without. Our values define and unite us, serving as the common thread connecting everyone at Under Armour. These values are motivating calls to action, reminding us of our purpose and driving everything we undertake. PASSION FOR ATHLETES We are dedicated to waking up each day to help athletes become legendary. From top-tier professionals to beginners, we place the athlete at the core of all our efforts. We create boldly, with the courage and conviction to challenge norms. We innovate by taking bold and calculated risks. We make a significant impact where athletes train, compete, and recover. ACKNOWLEDGE ACHIEVEMENTS We believe that our successes, whether large or small, unite us as a team. We recognize our accomplishments and give credit where it is deserved. We make time for enjoyment. We draw inspiration from past victories to fuel our future ones. SUPPORT FAIRNESS We believe that sports bring people together. We do not remain passive; we advocate for fairness and equality. We treat one another with respect. We incorporate diverse perspectives into our work. We unite as a positive force to serve the communities we represent. PRACTICE SUSTAINABILITY We believe that our work is defined not only by what we do, but also by how we do it. We operate ethically and efficiently to achieve peak performance while conserving the Earth's resources. We pursue new knowledge to create enduring solutions. We safeguard our planet for all those who currently play and all those who will play on our shared field. PERSEVERE TOGETHER We believe that resilience is built by facing challenges. We work with an enterprise-wide mindset for the benefit of the Brand. We support each other in overcoming obstacles. We act with integrity, engage in honest discussions, and learn from our mistakes. We confront difficulties with a positive outlook and never give up.