Abhijit Bhattacharya
Chief Marketing Officer & Senior VP at DLF Limited || FMCG || Automotive
DLF Limited•Gurugram, Haryana, India
View LinkedIn ProfileExperience23+ Years
LevelCXO
Executive Overview
Seasoned consumer-centric business leader with diversified experience of leading existing businesses to growth and setting up new businesses. Deep experience in Brand Marketing, Innovation, Business Planning, Consumer Insights, Digital Marketing & Transformation, P&L, Shopper Marketing and Sales & Distribution. Experience of managing portfolio of established brands as well as building new brands & categories across sectors.
Career Timeline
- DLF LimitedCurrentApr 2023–Present· 3 yrs 5 mos
- Chief Marketing Officer and Senior Vice PresidentCurrentApr 2023–Present
- Aug 2017–Apr 2023· 5 yrs 8 mos
- General Manager - International BusimessMar 2022–Apr 2023
- General Manager, MarketingAug 2017–Feb 2022
- Apr 2009–Jul 2017· 8 yrs 3 mos
- Head- Consumer Insights (Biscuits, Confections & New Businesses)Sep 2015–Jul 2017
- Marketing Lead - Fruit BeveragesApr 2014–Aug 2015
- Marketing Lead - ConfectioneryMay 2012–Apr 2014
- Market Research Manager - TobaccoApr 2009–May 2012
- Sep 2004–Mar 2009· 4 yrs 6 mos
- Brand Manager - 5 Star2008–Mar 2009
- Retail Environment Manager - Customer Marketing2007–Dec 2007
- Manager, Sales, AreaSep 2004–Dec 2006
- Jul 2003–Sep 2004· 1 yr 2 mos
- Manager, Sales DevelopmentJul 2003–Sep 2004
Education
PGDM
Indian Institute of Management AhmedabadB Tech (Computer Science & Engineering)
West Bengal University of Technology, KolkataExecutive Relationship Map
Reports To
Abhijit Bhattacharya
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
Project ManagementShopper MarketingTeam LeadershipProduct DevelopmentMarketingMarketing StrategyDigital MarketingStakeholder ManagementInnovation ManagementStrategyStrategic PlanningBusiness StrategyMarket ResearchCompetitive AnalysisBrand ManagementTrade MarketingCustomer InsightSales & DistributionBusiness DevelopmentFast-Moving Consumer Goods (FMCG)