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Adam Rowse

Chief Customer Officer Business and Agriculture

Bendigo Bank•Melbourne, Victoria, Australia

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Experience33+ Years
LevelCXO

Executive Overview

Adam leads Bendigo Bank’s business and agribusiness divisions where he ensures customers have the support they need to grow their businesses, and in turn, see the Bank achieve its aim of being Australia's bank of choice. Prior to taking up his role with Bendigo and Adelaide Bank, Adam spent 14 years in London at Barclays Bank. During his time there, Adam was the Head of Business Banking - where he helped establish Barclays as the number one agribusiness bank - and the Head of Physical Banking, where he was responsible for approximately 1000 branch locations and many thousands of employees. Before joining Barclays, he spent more than a decade at NAB where he rose from the trainee banking program to take on senior leadership roles at the bank before departing for London in 2007. Adam, who was raised on a farm in Gippsland, is based in Melbourne.

Career Timeline

Professional employment history
  • Jul 2022–Present· 4 yrs 3 mos
    • Chief Customer Officer, Business Bank and AgribusinessCurrent
      Jul 2022–Present
  • Nov 2007–Jun 2021· 13 yrs 7 mos
    • Secondment: Head of Business Banking Coverage
      Apr 2020–Jun 2021
    • Head of Physical Banking Barclays UK
      Apr 2018–Apr 2020
    • Head of Business Banking
      May 2016–Apr 2018
    • Co-Head of UK Corporate Banking
      May 2014–May 2016
    • Managing Director Relationship Banking
      May 2012–May 2014
    • Customer & Commercial Director Business Banking
      Oct 2010–Apr 2012
    • Customer and Commercial Director Barclays Business
      Oct 2010–May 2012
    • Director, Regional
      Nov 2007–Oct 2010
  • Apr 1993–Nov 2007· 14 yrs 7 mos
    • National Executive Manager Retail Financial Services (RFS)
      Mar 2007–Nov 2007
    • State Executive Manager Retail Banking
      Mar 2005–Mar 2007
    • Trainee Banker, Various Front Line, Head Office and Leadership roles
      Apr 1993–Mar 2005

Education

Master of Business Administration (MBA)

Business, Management, Marketing, and Related Support Services

RMIT University

Executive Relationship Map

Reports To
Adam Rowse
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Change ManagementRelationship ManagementFinancial RiskLeadershipGovernanceManagementPortfolio ManagementBusiness TransformationStakeholder ManagementStrategyStrategic PlanningFinancial ServicesBusiness StrategyProject DeliveryInvestmentsLeadership DevelopmentBusiness DevelopmentCommercial BankingBankingRetail Banking