Alex Cho
Fortune 500 President | Global P&L Leadership | Board Member | Transformation and AI Innovation | Strategic M&A
HP FOUNDATION•Palo Alto, California, United States
View LinkedIn ProfileExecutive Overview
As President of HP’s Personal Systems Business reporting to the CEO, Alex is responsible for delivering computing experiences and solutions that enable people to work, learn, play and connect in a hybrid world. He is responsible for a $30B+ global P&L. He is recognized as a bold, purpose-driven executive in architecting transformative strategies, delivering meaningful AI innovation, driving sustainable business growth, and building a culture of diverse and empowered teams. His team leads the industry in Red Dot design awards, including 2021’s “Best of the Best”. He has been recognized in CRN’s Top 25 IT Innovators for the past 2 years and is a champion for the company’s Sustainable Impact strategy, leading the industry with the World’s Most Sustainable PC Portfolio. As well, he is passionate about addressing digital equity and delivering on HP’s mission to enable 150M learning outcomes by 2030. Alex has lived and worked in the US, Europe and Asia, and is currently based in Palo Alto with his wife and 4 children.
Career Timeline
- VF CorporationCurrentJun 2022–Present· 4 yrs 3 mos
- Board DirectorCurrentJun 2022–Present
- HP FOUNDATIONCurrentOct 2018–Present· 7 yrs 11 mos
- Member, Board of DirectorsCurrentOct 2018–Present
- 2018–Present· 8 yrs 8 mos
- Member, Advisory BoardCurrent2018–Present
- HP .CurrentJul 2014–Present· 12 yrs 2 mos
- President, Personal SystemsCurrentJun 2018–Present
- Vice President and General Manager, Commercial PCsJul 2014–Jun 2018
- 2008–2014· 6 yrs
- Vice President and General Manager, LaserJet Printing Supplies and Installed Base2010–2014
- Vice President, LaserJet Printers and Supplies Americas2008–2010
Education
Bachelor of Science
Industrial Engineering
Stanford University