Alex Cho

Alex Cho

Fortune 500 President | Global P&L Leadership | Board Member | Transformation and AI Innovation | Strategic M&A

HP FOUNDATIONPalo Alto, California, United States

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Experience18+ Years
LevelLeadership

Executive Overview

As President of HP’s Personal Systems Business reporting to the CEO, Alex is responsible for delivering computing experiences and solutions that enable people to work, learn, play and connect in a hybrid world. He is responsible for a $30B+ global P&L. He is recognized as a bold, purpose-driven executive in architecting transformative strategies, delivering meaningful AI innovation, driving sustainable business growth, and building a culture of diverse and empowered teams. His team leads the industry in Red Dot design awards, including 2021’s “Best of the Best”. He has been recognized in CRN’s Top 25 IT Innovators for the past 2 years and is a champion for the company’s Sustainable Impact strategy, leading the industry with the World’s Most Sustainable PC Portfolio. As well, he is passionate about addressing digital equity and delivering on HP’s mission to enable 150M learning outcomes by 2030. Alex has lived and worked in the US, Europe and Asia, and is currently based in Palo Alto with his wife and 4 children.

Career Timeline

Professional employment history
  • Jun 2022–Present· 4 yrs 3 mos
    • Board DirectorCurrent
      Jun 2022–Present
  • Oct 2018–Present· 7 yrs 11 mos
    • Member, Board of DirectorsCurrent
      Oct 2018–Present
  • 2018–Present· 8 yrs 8 mos
    • Member, Advisory BoardCurrent
      2018–Present
  • HP .Current
    Jul 2014–Present· 12 yrs 2 mos
    • President, Personal SystemsCurrent
      Jun 2018–Present
    • Vice President and General Manager, Commercial PCs
      Jul 2014–Jun 2018
  • 2008–2014· 6 yrs
    • Vice President and General Manager, LaserJet Printing Supplies and Installed Base
      2010–2014
    • Vice President, LaserJet Printers and Supplies Americas
      2008–2010

Education

Bachelor of Science

Industrial Engineering

Stanford University

Executive Relationship Map

Reports To
Alex Cho
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

19 of 19 skills
Product ManagementAnalyticsP&L ManagementCRMChannel PartnersMarketingMarketing StrategyProduct MarketingManagementNew Business DevelopmentMobile DevicesGo-to-market StrategyProgram ManagementChannelStrategyStrategic PartnershipsCross-functional Team LeadershipExecutive ManagementBusiness Development