Alfredo Colas
NA CIO | Enterprise Transformation | IT Innovation | Former Chief Data & AI Officer (CDAO) | Generative AI/GenAI • AI Governance | Product Operating Model (Agile/DevOps)
View LinkedIn ProfileExecutive Overview
I build enterprise-scale data, AI, and modern engineering capabilities that move the P&L—safely and sustainably. As P&G’s Chief Data & AI Officer and SVP for IT Innovation, I’ve scaled platforms and operating models that drove material growth, productivity, and cash impact. I led the creation of P&G's AI Factory and GenAI ecosystem, compressing time-to-value from months to weeks while strengthening AI governance (risk, privacy, lineage, observability). These capabilities power mission-critical decisions at global scale, with tens of thousands of active users and measurable business outcomes. I operate a product-centric enterprise: portfolio governance, platform funding, and AI risk management—paired with reusable data products and services. I lift release velocity and reliability through Agile/DevOps/SRE and platform engineering, and I partner with business leaders to convert technology into durable results. Career snapshot: Former North America CIO (largest region) and global commercial technology leader. Lived/worked across Europe and North America; led multi-region teams, integrated acquisitions, and modernized sales, supply chain, and enterprise platforms. I’m a people-first builder of diverse, high-performing teams—clear goals, real interdependence, and candid coaching. Known for the “difficult right,” I lead with authenticity and empathy, bringing capacity and calm to complex portfolios so the organization can transform repeatedly. Industry standards leadership: GS1 US Board and GS1 Global committees. Focus areas: Enterprise Data & GenAI • AI Governance & Risk • Product Operating Model • Platform Engineering • Commercial/Growth Tech • Large-Scale Transformation • Org Design • Ecosystem & Standards
Career Timeline
- Procter & GambleCurrentSep 1996–Present· 30 yrs
- Chief Information Officer, North AmericaCurrentDec 2025–Present
- Senior Vice President, Information Technology InnovationNov 2024–Dec 2025
- Chief Data and Artificial Intelligence OfficerAug 2021–Dec 2025
- Senior Vice President, Agile & DevOps COE (concurrent)Jun 2020–Jun 2023
- North America CIO & Business Services Leader (concurrent)Aug 2014–May 2020
- North America CIO (concurrent)Aug 2014–May 2020
- Senior Vice President, Global Customer Products & Platforms — VP (2013–20); SVP (20–25) (concurrent)Jul 2013–2025
- Eastern Europe CIO & Business Services LeaderAug 2010–Jun 2013
- Prestige & Braun CIO & Business Services LeaderJul 2006–Aug 2010
- Manager on Loan to HPJun 2005–Aug 2006
- Earlier Roles — Procter & Gamble (Spain & Italy)Sep 1996–May 2005
- Jun 2005–Aug 2006· 1 yr 2 mos
- Manager, Business OperationsJun 2005–Aug 2006
Education
E4
International Business & Marketing
Universidad Pontificia ComillasBachelor's Degree
International Business & Marketing
Northeastern UniversityBachelor's Degree
Business Administration and Management, General
University of Toronto - Rotman School of Management