Alfredo Colas

Alfredo Colas

NA CIO | Enterprise Transformation | IT Innovation | Former Chief Data & AI Officer (CDAO) | Generative AI/GenAI • AI Governance | Product Operating Model (Agile/DevOps)

Procter & Gamble

View LinkedIn Profile
Experience30+ Years
LevelCXO

Executive Overview

I build enterprise-scale data, AI, and modern engineering capabilities that move the P&L—safely and sustainably. As P&G’s Chief Data & AI Officer and SVP for IT Innovation, I’ve scaled platforms and operating models that drove material growth, productivity, and cash impact. I led the creation of P&G's AI Factory and GenAI ecosystem, compressing time-to-value from months to weeks while strengthening AI governance (risk, privacy, lineage, observability). These capabilities power mission-critical decisions at global scale, with tens of thousands of active users and measurable business outcomes. I operate a product-centric enterprise: portfolio governance, platform funding, and AI risk management—paired with reusable data products and services. I lift release velocity and reliability through Agile/DevOps/SRE and platform engineering, and I partner with business leaders to convert technology into durable results. Career snapshot: Former North America CIO (largest region) and global commercial technology leader. Lived/worked across Europe and North America; led multi-region teams, integrated acquisitions, and modernized sales, supply chain, and enterprise platforms. I’m a people-first builder of diverse, high-performing teams—clear goals, real interdependence, and candid coaching. Known for the “difficult right,” I lead with authenticity and empathy, bringing capacity and calm to complex portfolios so the organization can transform repeatedly. Industry standards leadership: GS1 US Board and GS1 Global committees. Focus areas: Enterprise Data & GenAI • AI Governance & Risk • Product Operating Model • Platform Engineering • Commercial/Growth Tech • Large-Scale Transformation • Org Design • Ecosystem & Standards

Career Timeline

Professional employment history
  • Sep 1996–Present· 30 yrs
    • Chief Information Officer, North AmericaCurrent
      Dec 2025–Present
    • Senior Vice President, Information Technology Innovation
      Nov 2024–Dec 2025
    • Chief Data and Artificial Intelligence Officer
      Aug 2021–Dec 2025
    • Senior Vice President, Agile & DevOps COE (concurrent)
      Jun 2020–Jun 2023
    • North America CIO & Business Services Leader (concurrent)
      Aug 2014–May 2020
    • North America CIO (concurrent)
      Aug 2014–May 2020
    • Senior Vice President, Global Customer Products & Platforms — VP (2013–20); SVP (20–25) (concurrent)
      Jul 2013–2025
    • Eastern Europe CIO & Business Services Leader
      Aug 2010–Jun 2013
    • Prestige & Braun CIO & Business Services Leader
      Jul 2006–Aug 2010
    • Manager on Loan to HP
      Jun 2005–Aug 2006
    • Earlier Roles — Procter & Gamble (Spain & Italy)
      Sep 1996–May 2005
  • Jun 2005–Aug 2006· 1 yr 2 mos
    • Manager, Business Operations
      Jun 2005–Aug 2006

Education

E4

International Business & Marketing

Universidad Pontificia Comillas

Bachelor's Degree

International Business & Marketing

Northeastern University

Bachelor's Degree

Business Administration and Management, General

University of Toronto - Rotman School of Management

Executive Relationship Map

Reports To
Alfredo Colas
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

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Skills & Expertise

20 of 20 skills
Product ManagementAgile MethodologiesTheory of ConstraintsMaster Data ManagementDistributor ManagementDigital MarketingRetail ExecutionB2B CommerceGenAISales Force AutomationElectronic Data Interchange (EDI)Artificial Intelligence (AI)Platform engineeringSalesforce.comScaled Agile FrameworkDirect to ConsumerDevOpsOperations ManagementStartupsOEM Management