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Allegra Pedretti

Allegra Pedretti

Insights and CX Executive | Chicago Booth MBA | P&G Alum

CVS Health

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Experience21+ Years
LevelCXO

Executive Overview

Customer experience and insights strategy leader; expert in understanding customer feedback and behavior by leveraging a blend of research, advanced analytics, and AI. Expertise in CX measurement, competitive benchmarking, brand transformation, creative development and optimization, and deep consumer understanding. Experience in retail, healthcare, financial services, consumer products, and tech.

Career Timeline

Professional employment history
  • CVS HealthCurrent
    Jul 2024–Present· 2 yrs 2 mos
    • Executive Director, Customer Experience MeasurementCurrent
      Jul 2024–Present
  • Santander Bank, N.A.
    Jun 2021–Jun 2024· 3 yrs
    • SVP, Head of Insights and CX Measurement
      Jun 2021–Jun 2024
  • CVS Health
    Jul 2018–May 2021· 2 yrs 10 mos
    • Director of Enterprise Insights
      Sep 2020–May 2021
    • Senior Manager Customer Insights
      Jul 2018–Sep 2020
  • Pharmavite
    May 2016–Jul 2018· 2 yrs 2 mos
    • Senior Manager Consumer Insights - Nature Made Vitamins
      Feb 2018–Jul 2018
    • Consumer Insights Manager: Innovation - Nature Made Vitamins
      May 2016–Feb 2018
  • Murphy Research
    2015–Apr 2016· 1 yr 3 mos
    • Director, Research
      2015–Apr 2016
  • Procter & Gamble
    Jun 2011–Dec 2014· 3 yrs 6 mos
    • Consumer and Market Knowledge Associate Manager - Baby Care
      Jun 2011–Dec 2014
  • Women's National Book Association
    2007–May 2010· 3 yrs 4 mos
    • Vice President
      2007–May 2010
  • North Atlantic Books
    2006–Jun 2010· 4 yrs 5 mos
    • Sales and Marketing Manager
      2006–Jun 2010
  • University of California, Berkeley
    May 2005–Apr 2006· 11 mos
    • Economic Impact Researcher - Community Relations
      May 2005–Apr 2006

Education

BA

English

University of California, Berkeley

M.B.A.

Marketing Management, Economics, Entrepreneurship

The University of Chicago Booth School of Business

Executive Relationship Map

Reports To
Allegra Pedretti
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
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Skills & Expertise

20 of 20 skills
Business Case PreparationAnalyticsSocial MediaPublishingMarketingCommunicationMarketing StrategyTeam BuildingPublic SpeakingCompetitive AdvantageSocial Media MarketingStrategic PlanningPrimary ResearchCross-functional Team LeadershipBusiness StrategyMarket ResearchCompetitive AnalysisEntrepreneurshipCustomer InsightMarketing Communications