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Allison Peterson

Allison Peterson

Chief Retail and Digital Officer, Carters

Carters Inc.•Atlanta, Georgia, United States

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Experience30+ Years
LevelCXO

Executive Overview

Strategic business leader who focuses on deeply understanding and anticipating consumers evolving needs, to deliver innovative experiences, customer loyalty and top and bottom-line growth. Leverages leadership impact to set and advance company strategy, operates multi-billion-dollar P&L, and grows alternative business models to transform go-to-market strategies.

Career Timeline

Professional employment history
  • Carters Inc.Current
    Jun 2024–Present· 2 yrs 3 mos
    • Chief Officer, Retail and DigitalCurrent
      Jun 2024–Present
  • PVH Corp.
    2021–Jun 2024· 3 yrs 5 mos
    • Member, Board of Directors
      2021–Jun 2024
  • Best Buy
    Nov 2004–Sep 2023· 18 yrs 10 mos
    • EVP, Chief Customer Officer
      May 2020–Sep 2023
    • Chief Customer and Marketing Officer
      2019–Apr 2020
    • President, BestBuy.com
      Mar 2017–2019
    • Vice President, Category Marketing
      2015–Mar 2017
    • Vice President Brand Marketing
      2014–2015
    • Vice President, Marketing, Home Business Group
      Apr 2013–2014
    • Senior Director, Marketing, Home Business Group
      Jun 2010–Apr 2013
    • General Manager - Director, Best Buy.com
      Sep 2006–Jun 2010
    • Category Manager, Best Buy.com
      Nov 2004–Sep 2006
  • Target
    Jun 1996–Nov 2004· 8 yrs 5 mos
    • Senior Buyer, Department Store Division
      Sep 2001–Nov 2004
    • Merchandise Planning Manager, Department Store Divsion
      Feb 2001–Sep 2001
    • Buyer, Department Store Division
      Feb 1999–Feb 2001
    • Associate Buyer, Department Store Division
      Jun 1996–Feb 1999

Education

Bachelor’s Degree

Business, Marketing

Indiana University Bloomington

Executive Relationship Map

Reports To
Allison Peterson
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
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Skills & Expertise

15 of 15 skills
P&L ManagementTeam LeadershipMarketingCustomer ExperienceMarketing StrategyE-commerceManagementNegotiationStrategyStrategic PlanningCross-functional Team LeadershipMerchandisingRetailInventory ManagementBrand Management