Allison Surette

As Chief Merchant at DXL, I lead the intersection of product vision and financial strategy—overseeing both Merchandising and Planning & Allocation to deliver customer-focused assortments that drive growth, margin, and brand relevance. With a deep understanding of fit, function, and storytelling, I build assortments that not only resonate with our Big + Tall customer, but also deliver on business goals across every channel. I bring together creativity and analytics—balancing trend-right, value-driven product with disciplined inventory and forecasting strategies. My leadership style is grounded in cross-functional collaboration, talent development, and a relentless pursuit of progress over perfection. Whether launching exclusive brand partnerships, refining promotional strategy, or unlocking new digital opportunities, I’m focused on staying close to the customer, while building an organization that’s agile, aligned, and performance-driven.