Ahmed Al Sahhaf

I joined MBC Group in November 2020 as Chief Executive Officer (CEO) to establish MBC Media Solutions (MMS). With more than 20 years of experience in the regional advertising and communications market, my career spanned across Nestle’s Dubai headquarters, Samba Financial group and Saudi Telecom Company (STC). I hold a Marketing & Management degree from the American University of Sharjah, and several executive certifications from Harvard Business School and INSEAD. I currently oversee a 150-strong team that specialises in connecting brands and people with premium content to drive growth. MMS is also heavily focused on client services based on consulting and collaboration, developing strong relationships with media agencies and brands to deliver valuable insights and results.