Amanda Effron
Chief Digital Officer, Ikea North America Services
IKEA•United States
View LinkedIn ProfileExecutive Overview
Visionary, entrepreneurial and innovative Digital Executive with 17 years of multi-faceted experience leading digital programs. Specializing in transformational digital strategy, customer experience, business expansion, conversion optimization, content strategy, customer acquisition, digital merchandising, digital operations, UX and project delivery with proven success in leading digital teams to double-digit year over year growth. Laser-focused on leading digital programs that exceed projections and plan. Demonstrated achievements in customer growth, conversion and retention.
Career Timeline
- IKEACurrentOct 2020–Present· 5 yrs 11 mos
- Chief Digital OfficerCurrentSep 2022–Present
- Vice President Digital Deployment and RolloutFeb 2022–Dec 2022
- SR. DIRECTOR - CUSTOMER EXPERIENCE PRODUCT DOMAINOct 2020–Apr 2022
- 2013–Oct 2020· 7 yrs 9 mos
- Director, DigitalAug 2018–Oct 2020
- Associate Vice President, DigitalAug 2017–Aug 2018
- Director, EcommerceSep 2014–Aug 2017
- Director, Online Content and Business Development2014–Sep 2014
- Manager, Online Content and Merchandising2013–2014
- Oct 2009–Dec 2012· 3 yrs 2 mos
- Manager, Web OperationsOct 2009–Dec 2012
- Content IntegratorOct 2009–May 2010
- Sep 2007–Sep 2007· 0 mos
- Public Relations InternSep 2007–Sep 2007
- May 2007–Oct 2009· 2 yrs 5 mos
- Team Store ManagerAug 2008–Oct 2009
- Manager, MarketingSep 2007–Aug 2008
- Advertising/Public Relations ManagerMay 2007–Sep 2007
- May 2006–May 2007· 1 yr
- Graduate ExternMay 2006–May 2007
- Jul 2005–Jun 2006· 11 mos
- Media contact/representativeJul 2005–Jun 2006
- 2005–2007· 2 yrs
- Advertising and PR Manager2005–2007
Education
Bachelor of Arts
Legal Studies & Business (2005); Human Resources Management
Temple UniversityMaster of Ed
Sports and Recreation Administration (2007)
Temple University, Philadelphia