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Amanda Teder

Amanda Teder

Chief Marketing Officer at Generac

Generac

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Experience21+ Years
LevelCXO

Executive Overview

Chief Marketing Officer. Drives profitable growth, leads transformation and builds capability. Collaboratively sets a vision, develops winning strategies, empowers leaders, and executes through data and digital. Experience leading multi-billion-dollar portfolios, teams >200.

Career Timeline

Professional employment history
  • GeneracCurrent
    Nov 2022–Present· 3 yrs 10 mos
    • Chief Marketing OfficerCurrent
      Dec 2024–Present
    • EVP Marketing
      Nov 2022–Nov 2024
  • Simpactful
    Nov 2021–Nov 2022· 1 yr
    • Marketing Executive | Senior Consultant at intersection of marketing and commerce
      Nov 2021–Nov 2022
  • Michelin
    Jul 2020–Oct 2021· 1 yr 3 mos
    • CMO / Vice President NA Consumer - Marketing | General Management | Digital Transformation
      Jul 2020–Oct 2021
  • Procter & Gamble
    Apr 2005–Jul 2020· 15 yrs 3 mos
    • Senior Director, Retail, Shopper and Trade Marketing - Marketing | Media and Digital | Leadership
      Dec 2018–Jul 2020
    • Associate Brand Director Oral-B NA - Brand Management | E-commerce | Marketing
      Jun 2017–Nov 2018
    • Associate Director - Led Crest + Oral-B professional best year ever
      Aug 2016–May 2017
    • Senior Brand Manager - Led Oral-B NA electric toothbrush
      Dec 2013–Jul 2016
    • Brand Manager - Olay NA - Led P&L, strategy and marketing plans
      May 2012–Nov 2013
    • Brand Manager - Fabric Care Innovation
      Jul 2010–May 2012
    • Brand Manager - Global Febreze - Led advertising and innovation
      Jun 2008–Jul 2010
    • Assistant Brand Manager
      Apr 2005–Jun 2008

Education

MBA

Entrepreneurship, Strategy and Marketing

The University of Chicago Booth School of Business

BS

Management

Purdue University

Executive Relationship Map

Reports To
Amanda Teder
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Consumer BehaviourBrand ArchitectureP&L ManagementMarketingProduct MarketingMarketing ManagementE-commerceOmni-Channel MarketingBusiness PlanningNew Business DevelopmentDigital MarketingStrategyIntegrated MarketingBusiness StrategyCompetitive AnalysisBrand ManagementBrand EquityCustomer InsightMarket PlanningBusiness Development