Amrit Raj

Amrit Raj

CMO @ Zetwerk | Brand Architect | B2B & B2C Growth Strategist | Author of ‘Indian Icon’ | Ex-TikTok, Nissan, Mint

ZETWERK•Bengaluru, Karnataka, India

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Experience18+ Years
LevelCXO

Executive Overview

I’m a results-driven Chief Marketing Officer with 17+ years of experience leading brand, marketing, and communications in fast-growth, high-stakes environments—currently driving the global marketing function at Zetwerk, one of India’s most valuable manufacturing unicorns. At Zetwerk, I lead a fully integrated marketing charter—from brand strategy and go-to-market execution to digital growth and demand generation. While I also oversee corporate communications and public affairs, these functions serve the larger marketing vision: to shape perception, unlock growth, and position the business for long-term success in both the market and the policy landscape.

Career Timeline

Professional employment history
  • ZETWERKCurrent
    Feb 2021–Present· 5 yrs 9 mos
    • Chief Marketing OfficerCurrent
      Apr 2024–Present
    • Director - Marketing, Corporate Affairs & Communication
      Feb 2021–Mar 2024
  • Jun 2020–2021· 7 mos
    • Corporate & Crisis Communication
      Jun 2020–2021
  • May 2019–Jun 2020· 1 yr 1 mo
    • Corporate Communication & Govt Affairs
      May 2019–Jun 2020
  • Jun 2010–Apr 2019· 8 yrs 10 mos
    • National Editor and Corporate Bureau Chief at HT MINT
      Oct 2018–Apr 2019
    • Corporate Editor
      2016–Sep 2018
    • Staff writer - Automotive & Family Business
      Jun 2010–2016
  • Apr 2008–May 2010· 2 yrs 1 mo
    • Sub editor/correspondent
      Apr 2008–May 2010

Education

Post Graduate

Indian Institute of Mass Communication, Delhi

Bachelor of Arts (B.A.)

Delhi University

Executive Relationship Map

Reports To
Amrit Raj
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Social MediaBrandingCommunications PlanningMarketingCommunicationMarketing StrategyCopywritingEditorialNews WritingAnnouncementsCopy EditingSocial Media MarketingCross-functional Team LeadershipBusiness StrategyStrategic CommunicationsFeature ArticlesCorporate CommunicationsOnline NewsTeam ManagementProofreading