Amrit Raj
CMO @ Zetwerk | Brand Architect | B2B & B2C Growth Strategist | Author of ‘Indian Icon’ | Ex-TikTok, Nissan, Mint
ZETWERK•Bengaluru, Karnataka, India
View LinkedIn ProfileExecutive Overview
I’m a results-driven Chief Marketing Officer with 17+ years of experience leading brand, marketing, and communications in fast-growth, high-stakes environments—currently driving the global marketing function at Zetwerk, one of India’s most valuable manufacturing unicorns. At Zetwerk, I lead a fully integrated marketing charter—from brand strategy and go-to-market execution to digital growth and demand generation. While I also oversee corporate communications and public affairs, these functions serve the larger marketing vision: to shape perception, unlock growth, and position the business for long-term success in both the market and the policy landscape.
Career Timeline
- ZETWERKCurrentFeb 2021–Present· 5 yrs 9 mos
- Chief Marketing OfficerCurrentApr 2024–Present
- Director - Marketing, Corporate Affairs & CommunicationFeb 2021–Mar 2024
- Jun 2020–2021· 7 mos
- Corporate & Crisis CommunicationJun 2020–2021
- May 2019–Jun 2020· 1 yr 1 mo
- Corporate Communication & Govt AffairsMay 2019–Jun 2020
- Jun 2010–Apr 2019· 8 yrs 10 mos
- National Editor and Corporate Bureau Chief at HT MINTOct 2018–Apr 2019
- Corporate Editor2016–Sep 2018
- Staff writer - Automotive & Family BusinessJun 2010–2016
- Apr 2008–May 2010· 2 yrs 1 mo
- Sub editor/correspondentApr 2008–May 2010