Anand Kuppuswamy

Anand Kuppuswamy

Chief Product & Technology Officer - Issuing Business, Pine Labs | Qwikcilver | Product Strategy • Platform Leadership

Pine Labs•Bengaluru, Karnataka, India

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Experience31+ Years
LevelCXO

Executive Overview

Over 25 years, I've built at a rare intersection: where product meets business, where technology meets compliance, where strategy meets execution. The pattern: building service businesses for product companies, product revenues for service companies. Transformations most organizations attempt but few complete successfully. Great products emerge when you move fast on what matters while maintaining discipline on what can't break. I lead across product strategy, business strategy, technology, commercial partnerships, compliance, support, and operations—not as separate functions, but as parts of one system. Moving between strategic partnerships and infrastructure architecture, between executive-level decisions and team execution, applying deep technical knowledge with business judgment—that's where the real work happens and the value compounds. As CPTO at Pine Labs Issuing, leading 600+ professionals building a portfolio of platforms, products, and solutions serving customers across 25+ countries. Scaled transaction volumes 10X while maintaining 99.99% uptime with comprehensive security posture. Built strategic partnerships with global brands and platforms in payments, digital wallets, e-com, and financial infra. Active participant in market expansion, acquisitions, and investment decisions. Pioneered payment products at Verifone for emerging markets when the category barely existed. Grew R&D services into multi-million dollar annuity business at HP. Led the services-to-product transformation at Celstream. At Qwikcilver/PL, led product strategy while building the compliance, service reliability, and infra foundation that enables scale and velocity. Comfortable with the ambiguity of early markets—built & scaled in them, learned that regulatory constraints often force better architecture than greenfield freedom. These fundamentals translate across high-tech domains: mission-critical infra requiring transaction-grade reliability built at start-up velocity, platforms needing real-time orchestration at scale, systems demanding zero-tolerance operational standards, enterprise software balancing customization with rapid iteration. Whether scaling a start-up without breaking, navigating regulatory complexity during growth, or driving enterprise transformation—the principles remain: see the whole system, move decisively on what matters, build teams that compound. Keen to learn, and open for conversations about building platforms that scale, solving problems that don't fit org charts, and moving fast on hard things. IIM Bangalore | BITS Pilani Comp Science

Career Timeline

Professional employment history
  • Pine LabsCurrent
    Feb 2018–Present· 8 yrs 8 mos
    • Chief Product and Technology Officer, Issuing BusinessCurrent
      Oct 2024–Present
    • Chief Product and Strategy Officer
      Oct 2022–Dec 2025
    • Chief of Service Reliability Engineering
      Feb 2018–Oct 2022
  • 2005–2018· 13 yrs
    • VP - Marketing, Products
      2005–2018
  • Jun 1995–2005· 9 yrs 7 mos
    • Manager, Business
      Jun 1995–2005
  • Jun 1995–Nov 1997· 2 yrs 5 mos
    • Tech Consultant
      Jun 1995–Nov 1997

Education

MBA

Marketing, Finance

Indian Institute of Management Bangalore

BE

Computer Science

Birla Institute of Technology & Science, Pilani

Executive Relationship Map

Reports To
Anand Kuppuswamy
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Strategic LeadershipSoftware DevelopmentProduct ManagementProduct DevelopmentCRMChannel PartnersPre-salesProduct MarketingManagementDigital MarketingSales ManagementSalesGo-to-market StrategyCloud ComputingStrategyStrategic PartnershipsInternational SalesBusiness AlliancesGrowth StrategiesProfessional Services