Andre Maciel
Chief Financial Officer at The Kraft Heinz Company
Kraft Heinz•Chicago, Illinois, United States
View LinkedIn ProfileExecutive Overview
As the Global Chief Financial Officer for Kraft Heinz, I'm responsible for all traditional Finance functions in addition to IT, Revenue Management, and our Global Center of Excellence functions. I’ve developed broad and extensive international experience thanks to more than 25 years in Consumer Goods companies, including Anheuser-Busch (AB InBev), McKinsey & Company, and Accenture. At Kraft Heinz, I've held a range of key leadership roles, including U.S. Chief Financial Officer and Head of Digital Transformation from September 2019 to March 2022 and Managing Director, Continental Europe, with P&L responsibility for Germany, Austria, Switzerland, France, Italy, Spain and Portugal. I also served as Chief Financial Officer of the U.S. Zone from July 2015 to August 2018. I’ve also played a critical leading role in several post-merger integrations, inside and outside Kraft Heinz. Having led Zero Based Budget (ZBB) and pricing strategy in organizations like Kraft Heinz, AB InBev and Labatt, I understand what it takes to implement and scale complex systems to drive substantial and long-lasting business transformation. For me, it’s not only about numbers. One of our Company Values is “We champion great people.” I believe in creating a culture where all employees across Finance, no matter where they are in the world, feel recognized and free to share what makes them unique – both inside and outside of work. I earned a bachelor’s degree in industrial engineering from Universidad de São Paulo and an MBA from INSEAD in Fontainebleau, France. I’ve also worked and lived in 13 countries and visited 80 across the globe.
Career Timeline
- Kraft HeinzCurrentFeb 2013–Present· 13 yrs 7 mos
- Chief Financial OfficerCurrentMar 2022–Present
- US CFO and Head of Revenue Management and Digital TransformationDec 2020–Mar 2022
- SVP, US CFOSep 2019–Nov 2020
- Managing Director, Continental EuropeAug 2018–Sep 2019
- Senior VP, USA CFOJul 2015–Jul 2018
- Global Finance VP, Head of ZBB, Revenue Management, Budget, Planning and Business PerformanceJul 2013–Jun 2015
- Post Merger IntegrationFeb 2013–Jun 2013
- 2024–2025· 1 yr
- Member, Board of Directors2024–2025
- Nov 2011–2013· 1 yr 2 mos
- Chief Financial OfficerNov 2011–2013
- Aug 2008–Nov 2011· 3 yrs 3 mos
- VP Commercial U.S. for Revenue Management, Planning and Performance Management2010–Nov 2011
- Global Finance Director, Post-Merger Integration, ZBB/Cost Management and CAPEXAug 2008–Dec 2009
- Aug 2006–Jul 2008· 1 yr 11 mos
- Management Consultant, GeneralAug 2006–Jul 2008
- Mar 1999–Jul 2005· 6 yrs 4 mos
- Strategy Senior ManagerMar 1999–Jul 2005
Education
MBA
General Management
INSEAD - Class of July'06Bsc
Industrial Engineering
USP - Universidade de São PauloExatas
Colégio Bandeirantes