Anna Griffin

I’ve always been drawn to innovation engines, visionary companies that see things in a different way, challenging the status quo. I’ve spent my career working to develop positioning and brand strategies for these emerging challenger brands and for established corporate evolutions. Previously, I led global marketing teams as SVP of Corporate Marketing at CA Technologies and as VP of Global Marketing at Juniper Networks. I'm an experienced leader working with a diversity of companies across industries and growth stage - including Apple, Nortel, Sony, Land’s End, Bank of America, Toys-R-Us, Saturn, and Royal Caribbean Cruise Lines. Likewise, I've held executive-level brand management strategy roles on the ad agency side, and run my own brand communications consulting firm. My specialty is in B2B2C business models where proper brand recognition drives sales preference and growth. I'm proud to have received two Golden Effies, Best B2B Campaigns of the year 4x over, Edgar R. Murrow Award for Digital Media, named Advertising Women of New York’s Game Changer, and Moves Magazine Power Woman 2018.