Anu Raj

I believe great marketing doesn’t just make brands look smart. It makes customers feel smart.With over 25+ years across financial services & consumer businesses, I’ve built brands that are trusted, launched products that stick, and delivered growth by blending sharp strategy with bold creativity.My edge? An ability to simplify the complex. Whether it’s consumer behavior, CX journeys, or multi-channel marketing ecosystems. I don’t just "think outside the box". I question why the box exists in the first place!What drives me?• Building brands with purpose and personality• Marketing that delivers the art and the science• CX that’s a business lever, not a buzzword• Leading teams that are fearless, curious, and future-readyLet’s connect if you believe great marketing is part intuition, part intelligence, and mostly about asking the right questions. Always happy to swap ideas, challenge the obvious or just trade notes on what’s keeping the modern CMO awake at night