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Anuj Rustagi

Chief Executive - Staples

ITC LimitedBengaluru, Karnataka, India

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Experience30+ Years
LevelLeadership

Executive Overview

Creating world class Indian brands and Businesses Exceptional experience in Brand & Category Marketing & Sales. a) Building purpose driven brands/businesses b) Brand & category Strategy and Brand Vision Development c) Turning around & accelerating business, brands d) Leading Brands Launches, New Market entry, new Category Expansions, Relaunches, Mix Development, Brand Communication Development Expert e) Digital Consumer Marketing - Digital Strategy, Search, Social, Chatbots, ,E-commerce f) Experience in Developed as well as Developing markets Driven by a Personal purpose Leadership through Vision Building high performance teams Unmatched ability to synthesize expertise from multiple disciplines Key Strengths a) Strong Creative thinking with equally strong logical underpinning b) Intuitive and action oriented c) Cross Functional Experience d) Experience across Under-Developed, Developing and Developed Markets. Worked for all markets across the globe. Goals: Am passionate about people, brands and business. I want to lead businesses build on strong brand and innovation nationally and/or internationally and win in marketplace. In doing so I want to nurture people who work with me on both skills and competencies into strong leaders and marketeers. I am looking for assignments which challenge me and add new skills to me. Am flexible to look at building medium / small businesses in CXO capacity as well as business or marketing leadership position in large MNCs. Specialties: All aspects of Sales & Marketing

Career Timeline

Professional employment history
  • Oct 2017–Present· 8 yrs 11 mos
    • Chief Executive Officer, StaplesCurrent
      Aug 2025–Present
    • Chief Operating Officer - Staples & Adjacencies
      Jul 2023–Aug 2025
    • COO - Chocolates, Coffee, Confectionery and New Business
      Oct 2019–Jul 2023
    • Chief Operating Officer - Chocolates, Coffee & New Businesses
      Oct 2017–Sep 2019
  • Jul 1996–Sep 2017· 21 yrs 2 mos
    • Global Brand Director - Knorr Equity (Master Brand, Global Communications, Digital, Social Mission)
      2017–Sep 2017
    • Global Brand Director - Signal/Pepsodent/Mentadent
      Apr 2014–Dec 2016
    • Regional Category Leader - Oral Care
      Jun 2011–Mar 2014
    • Global Brand Director - Lifebuoy
      Feb 2008–May 2011
    • Global Marketing Manager - Lifebuoy
      Aug 2006–2008
    • Brand Manager - Lux
      Jun 2004–Jul 2006
    • Manager, Sales, Area
      May 2002–Jun 2004
    • Subbatical for Education
      Jun 2001–May 2002
    • Manager, Product Development
      2000–May 2001
    • Manager, Manufacturing
      Dec 1997–Dec 1999
    • Trainee, Management
      Jul 1996–Dec 1997

Education

MBA

Marketing, leadership and Change Mgmt, Finance, Entrepreurship

Indian School of Business

B. Tech

Chemical engineer, with minor in Comp Science

Indian Institute of Technology, Kanpur

Executive Relationship Map

Reports To
Anuj Rustagi
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

18 of 18 skills
Brand ArchitectureLeadershipMarketing StrategyMarketing ManagementManagementAdvertisingBrand DevelopmentProduction ManagementStrategyIntegrated MarketingCross-functional Team LeadershipBusiness StrategyMarket ResearchCompetitive AnalysisManufacturing OperationsBrand ManagementCustomer InsightFMCG