Anup Daware

I am a technology leader with 19+ years of experience building and scaling digital, data and enterprise platforms for consumer brands and retail businesses. My work focuses on turning technology into measurable business outcomes – better customer experience, higher revenue, stronger control and more efficient operations. At Duroflex, as CIO, I lead the digital and data agenda across retail, distribution, manufacturing and D2C. This includes omnichannel implementations, transformative ERP programs, end-to-end product traceability, a modern data platform, and AI-driven use cases across sales, supply chain and customer engagement. I also oversee our customer data platform (CDP), retention engine, MarTech stack and e-commerce platforms that support phygital and online growth. Previously, as CTO at Hector Beverages (Paper Boat), I built the company’s technology backbone – from ERP, CRM and supply-chain systems to bespoke B2B platforms for 5,000+ partners and D2C e-commerce – while driving productivity through cloud and collaboration tools. At Marico, I led business applications across sales transformation, field-force automation, marketing, e-commerce and SAP, and was part of the technology think-tank exploring RPA, AI, IoT and SMAC initiatives. I started my career in engineering and product development, delivering enterprise-class platforms and mobile applications for global clients and setting up Agile, DevOps and ALM practices. This blend of hands-on engineering and business-aligned leadership helps me bridge strategy and execution, from vision and architecture to delivery and adoption. I am particularly interested in: • Omnichannel and phygital commerce at scale • Data platforms, CDPs and analytics for decision-making • New-age distribution and sales technology • Practical AI adoption in consumer and retail businesses