Anuradha Sehgal

Passionate about creating lasting value. A seasoned marketeer with a proven track record in building brands. Strategic focus, P&L responsibility. An ideas person. Claim to fame : Airtel's "Har ek friend zaroori hota hai" campaign, launch of Veet and its meteoric rise to the No.1 position, launch of Vanish, Airwick and Clearasil in India. Rich sales and marketing experience from working in some of India's best marketing organizations (Hindustan Unilever, Whirlpool, Reckitt Benckiser and Airtel) and handling some of their best known consumer brands (Ponds, Pears, Veet, Vanish, Airwick, Clearasil, Airtel). Start-up experience at Lenskart. A stint in the very interesting world of arts, literature and cultural events as a consultant to the world famous Jaipur Literature Festival with Teamwork Arts. A sabbatical for that all-important perspective. Business Head for Mint. Creating and implementing a new brand architecture across print and digital, brand positioning and strategy, leading Mint events. Now in the very exciting world of IT solutions !