AK
Anurag Kumar
Chief Growth Officer at Eureka Forbes
Eureka Forbes Ltd•Mumbai, Maharashtra, India
View LinkedIn ProfileExperience28+ Years
LevelLeadership
Executive Overview
Specialties: Brand Development, brand strategy, innovation, advertising development, brand activation, media management, customer management
Career Timeline
- Eureka Forbes LtdCurrentMay 2023–Present· 3 yrs 4 mos
- Chief Growth OfficerCurrentMay 2023–Present
- Oct 2018–Jun 2023· 4 yrs 8 mos
- Chief Communications OfficerOct 2018–Jun 2023
- Feb 2001–Oct 2018· 17 yrs 8 mos
- Global Brand Vice President- Surf, Radiant, SkipJun 2017–Oct 2018
- Global Brand Director- Radiant, LaundryJul 2012–May 2017
- Category Director- Skin Cleansing, Southeast Asia & AustralasiaDec 2010–Jul 2012
- Category Director- Face care, Southeast Asia & AustralasiaOct 2008–Nov 2010
- Global Brand Manager- Fair & LovelyJul 2005–Sep 2008
- Senior Brand Manager- Fair & Lovely, IndiaJul 2003–Jun 2005
- Area Sales Manager- East Branch, IndiaFeb 2001–Jun 2003
- Jun 1998–2001· 2 yrs 7 mos
- Area Sales Manager- Upper North, IndiaDec 1999–2001
- Manager, Logistics, RegionalOct 1998–Nov 1999
- Trainee, ManagementJun 1998–Sep 1998
Education
MBA
Marketing, Finance, General Management
Faculty of Management Studies - University of DelhiBA Hons.
Economics
Hindu College, University of DelhiStd XII
Science
Gyan Bharati School, New DelhiExecutive Relationship Map
Reports To
Anurag Kumar
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
Consumer BehaviourBrand ArchitectureShopper MarketingDecision-MakingOrganizational LeadershipMarketingMarketing ManagementAdvertisingMarketing ResearchBrand DevelopmentStrategyMarket ResearchCompetitive AnalysisBrand ManagementBrand EquityTrade MarketingCustomer InsightFMCGPublic RelationsMarket Planning