arnaud B.
Renault Global CMO & Chief Branding Officer for All Brands @ Renault Headquarters
Renault Group•Boulogne-Billancourt, Île-de-France, France
View LinkedIn ProfileExecutive Overview
ranked 2nd position in Top 10 world CMOs at 2024 Cannes Lions (all categories) vs. Top 4 in 2023. 2025 Number 1 @ Top 50 most influent French CMOs. Renault ranked 5th best worldwide creative brand in 2024 source Cannes Lions. Top 5 world’s most awarded company at WARC 25 ranking. Best ww creative auto advertiser 2024 (AD forum) Man of the Year - 2025 hall of fame of Autobest Jury 86 WW awards in 2025 YTD 159 in 2024 94 in 2023 35 in 2022 5 in 2021. 41 « Cannes Lions » award winner including 4 Grand Prix (Lancia Delta magic parking ; Fiat 500 Panda crash test; Seetroën by Citroën; Plug Inn ; Time Fighters ; cars to work ; UNpatent ; Argentina Brand Campaign ; R5 ; ….more by renault …) Multi Experienced in the Automotive Business since 34 years through 5 different Cultural Environment (French, German, Italian, Chinese, American) via 3 automotive Groups (stellantis 16 years - VW 4 years, Renault 14 to date) 12 know how : Brand Strategy, Marketing, Advertising, Digital/ CRM, SoMe, Motor Shows, Sales&Service, New Product Launch/Product Positioning, Service&Quality, CI + Retail Architecture, merchandising & communication. Specialties: Brand Management + Marketing + Brand Turnaround
Career Timeline
- Renault GroupCurrentNov 2020–Present· 5 yrs 10 mos
- Global Chief Marketing Officer, RenaultCurrentNov 2020–Present
- Administrator, Fund for Art and Culture, Renault GroupJun 2024–Oct 2025
- Chief Branding Officer, All Brands, Renault GroupMay 2023–Oct 2025
- Jun 2004–Oct 2020· 16 yrs 4 mos
- GLOBAL CMO + COMMUNICATION & SPORT@CITROENAug 2015–Oct 2020
- ASIA PACIFIC VICE PRESIDENT MARKETING ALL FIAT CHRYSLER BRANDSJun 2011–Aug 2015
- LANCIA FRANCE MANAGING DIRECTORJun 2006–Jun 2011
- FIAT & LANCIA BRAND MARKETING DIRECTOR-FRANCEJun 2004–Jun 2006
- Dec 1999–Jun 2004· 4 yrs 6 mos
- SKODA FRANCE MARKETING DIRECTOROct 2002–Jun 2004
- SKODA PRODUCT MANAGER + PRODUCT & SUPPLY DEPARTMENT MANAGERDec 1999–Oct 2002
- 1994–Dec 1999· 5 yrs 11 mos
- SERVICE AREA MANAGER FRANCEAug 1997–Dec 1999
- SERVICE PRODUCT MANAGER FRANCEJul 1995–Aug 1997
- CORPORATE IDENTITY MANAGER AT RENAULT HQ CORPORATE COMMUNICATION DEPT1994–Jul 1995
- Sep 1991–1994· 2 yrs 4 mos
- MARKETING AND DEVELOPMENT MANAGERSep 1991–1994
- Dec 1990–Sep 1991· 9 mos
- Service militaireDec 1990–Sep 1991
- 1990–Nov 1990· 10 mos
- Stagiaire projet communication1990–Nov 1990
Education
MASTERE
MARKETING COMMUNICATION
TBS Education
INTERNATIONAL MKTG DEGREE
BUSINESS ADMINISTRATION
ESC CompiègneBUSINESS ADMISTRATION DEGREE
Économie
THAMES POLYTECHNICS LONDON