Ashit Kukian

Ashit Kukian

Chief Executive Officer | Media Strategy | Digital & Revenue Transformation | Radio | Print | OOH | Content | People & Culture Champion

BIG FMMumbai

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Experience33+ Years
LevelLeadership

Executive Overview

Board-Level Media & Entertainment Leader | CEO with 32+ Years of Experience Driving Growth, Digital Transformation & Shareholder Value As CEO of Radio City, India’s pioneering FM network, I have led its evolution into a multi-platform audio entertainment powerhouse through a forward-looking “Radigitalization” strategy by integrating radio with digital to deliver innovative content, new revenue streams, and scalable advertising solutions. Over three decades, I have consistently delivered sustainable growth, built high-performing organizations, executed digital transformations, and created long-term stakeholder value across global and Indian businesses in media, entertainment, and consumer sectors. 🔹Leadership Impact Value Creation – Scaled Music Broadcast Ltd. (Radio City’s parent company) to industry leadership, recognized as India’s Best Company of the Year 2022 by Berkshire Media. Award-Winning Performance – Guided Radio City to 217+ global and national awards including New York Festivals Radio Awards, Golden Mikes, ACEF Awards, and India Audio Summit. Culture as Strategy – Built a people-first culture, consistently ranked among the Top 10 Great Places to Work in India, Top 25 in Asia, and #1 Media Company in GPTW rankings. Sectoral Influence – Served as jury member for prestigious global awards and as Advisory Panel Member at FICCI (Radio), shaping industry policy and future growth. 🔹Governance & Ecosystem Roles Management Committee Member – The Advertising Club of India Advisory Board Member – D Y Patil School of Creative Studies Former Board Member – All India Radio Operators of India (AROI) Visiting Faculty – MICA (Media Studies) 🔹Core Boardroom Competencies Corporate Governance | P&L Leadership | Digital Transformation | Strategic Partnerships | Investor & Analyst Relations | Organizational Culture & Leadership Development | Turnaround & Change Management | Policy Advocacy I began my career in the consumer sector with Johnson & Johnson, Berger Paints, and Garnier Paris, gaining critical expertise in sales, marketing, and brand strategy. These experiences continue to shape my leadership style, anchored in customer-centricity, operational excellence, and long-term value creation. I believe in leading with purpose, transforming with vision, and delivering with integrity. Open to collaborating with boards, investors, and ecosystem leaders driving growth, governance, and innovation in the media, entertainment, and consumer domains.

Career Timeline

Professional employment history

Education

Bachelor of Science (BSc)

Physical Sciences

Fatima HIigh School

Executive Relationship Map

Reports To
Ashit Kukian
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Media PlanningCRMLeadershipMarketingMarketing StrategyManagementNew Business DevelopmentAdvertisingDigital MarketingOnline AdvertisingMarket ResearchStrategic AlliancesAcquisitionsCompetitive AnalysisBrand ManagementAdvertising SalesBusiness DevelopmentMarketing CommunicationsBusinessDigital Media