AT

Atul Tuli

From Enterprise Dance to Startup Hustle — Building India’s Fintech Future | AI | GTM Strategist | Team Builder | Angel Investor | Ironman | Hustler | #IndiaRising

ESAVE.AI•India

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Experience16+ Years

Executive Overview

Currently, Driving Fintech Innovation in India | 25+ Years of Building Cloud & SaaS Businesses Across Asia and India I’m a fintech and SaaS leader now back in India, actively shaping the next wave of innovation in digital payments, credit infrastructure, and financial inclusion. Over the past 25+ years, I’ve scaled cloud-first businesses across APAC—leading growth across India, Southeast Asia, and emerging markets. My expertise spans Customer Experience (CX), ERP, AI, Data & Business Intelligence, and now—Fintech Infrastructure. 🔧 Core Strengths: • SaaS Builder DNA: From 0 to 1, and then from 1 to 100—launched, scaled, and institutionalized new product categories. • Growth Leadership: Built and led high-performing, cross-functional teams across regions. • CxO GTM: Deep executive relationships, trusted by clients to drive transformation agendas. • Digital Shift Enabler: Delivered tangible business outcomes via Cloud CX, ERP, and now Fintech stacks. • Proven GTM ROI: Every role backed by measurable revenue growth and impact. 📈 Notable Milestones: • Oracle CX Cloud: Scaled APAC from $5M to $36M in 4 years | 60% YoY. • Salesforce Service Cloud: Tripled Asia revenue from $10M to $30M in 4 years. • SAP CX & Thailand: Consolidated SAP CX in Asia, 4x growth in Thailand (FY20–FY23). • India Fintech (Now): Leading GTM and ecosystem strategy for credit issuing, UPI, and card rails across India and Asia. 👥 Leadership Style: Relationship-first. Positive, adaptable, and growth-minded. I build teams that scale and leaders that thrive. Leadership Traits(Gallop Strengths) : Positivity | Relator | Adaptability | Ideation | Developer 💪 Beyond Work: An endurance athlete at heart—Ironmans, marathons, and long weekend runs keep me grounded and driven. ⸻ 📩 Let’s connect if you’re building in SaaS or Fintech, or just want to jam on growth, leadership, or the Asia and India 🇮🇳 opportunity. atul.tuli@gmail.com | atul.tuli@SMAR-T.one Twitter : @atultuli

Career Timeline

Professional employment history
  • Pine LabsCurrent
    Jul 2025–Present· 1 yr 3 mos
    • Chief Revenue OfficerCurrent
      Jul 2025–Present
  • ESAVE.AICurrent
    Jun 2025–Present· 1 yr 4 mos
    • Chief Startegy AdvisorCurrent
      Jun 2025–Present
  • 2025–Present· 1 yr 9 mos
    • Angel InvestorCurrent
      2025–Present
  • 2025–Present· 1 yr 9 mos
    • Angel InvestorCurrent
      2025–Present
  • CredentiaCurrent
    Dec 2024–Present· 1 yr 10 mos
    • Angel InvestorCurrent
      Dec 2024–Present
  • Jul 2024–Present· 2 yrs 3 mos
    • Managing Partner, Business OperationsCurrent
      Jul 2024–Present
  • 2025–Jun 2025· 5 mos
    • Managing Director
      2025–Jun 2025
  • 2025–Mar 2025· 2 mos
    • Managing Director
      2025–Mar 2025
  • Aug 2024–Dec 2024· 4 mos
    • Vice President, Sales
      Aug 2024–Dec 2024
  • Aug 2019–May 2024· 4 yrs 9 mos
    • Vice President of Sales at SAP
      Oct 2023–May 2024
    • Managing Director SAP Indochina
      Apr 2021–Sep 2023
    • Head Of Customer Experience - South East Asia and India
      Aug 2019–Mar 2021
  • Dec 2015–Aug 2019· 3 yrs 8 mos
    • Regional Vice President - Asia and India
      Dec 2015–Aug 2019
  • 2010–Dec 2015· 5 yrs 11 mos
    • Senior Sales Director - APAC, Cx Cloud
      Jun 2012–Dec 2015
    • Sales Director - Oracle CRM On Demand
      2010–May 2012

Education

Personal Development Program

Pi(Professional Insights)

Post Graduate

Sales and Marketing

all india management association

Graduation

Commerce

Sri Venkatesvara College

Bachelor's degree

Business/Commerce, General

Sri Venkateswara University

Executive Relationship Map

Reports To
Atul Tuli
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Organizational CultureleaderField Service ManagementhybrisOnline MarketplaceSAP Cloud PlatformRecruitingCustomer SuccessArtificial Intelligence (AI)Succession PlanningCross-cultural Communication SkillsSAP Marketing CloudQualtricsLeadership DevelopmentCallidusGTM PlanningCoreSystemsStrategic InfluenceMarketplaceDelegation