Atul Tuli
From Enterprise Dance to Startup Hustle — Building India’s Fintech Future | AI | GTM Strategist | Team Builder | Angel Investor | Ironman | Hustler | #IndiaRising
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Currently, Driving Fintech Innovation in India | 25+ Years of Building Cloud & SaaS Businesses Across Asia and India I’m a fintech and SaaS leader now back in India, actively shaping the next wave of innovation in digital payments, credit infrastructure, and financial inclusion. Over the past 25+ years, I’ve scaled cloud-first businesses across APAC—leading growth across India, Southeast Asia, and emerging markets. My expertise spans Customer Experience (CX), ERP, AI, Data & Business Intelligence, and now—Fintech Infrastructure. 🔧 Core Strengths: • SaaS Builder DNA: From 0 to 1, and then from 1 to 100—launched, scaled, and institutionalized new product categories. • Growth Leadership: Built and led high-performing, cross-functional teams across regions. • CxO GTM: Deep executive relationships, trusted by clients to drive transformation agendas. • Digital Shift Enabler: Delivered tangible business outcomes via Cloud CX, ERP, and now Fintech stacks. • Proven GTM ROI: Every role backed by measurable revenue growth and impact. 📈 Notable Milestones: • Oracle CX Cloud: Scaled APAC from $5M to $36M in 4 years | 60% YoY. • Salesforce Service Cloud: Tripled Asia revenue from $10M to $30M in 4 years. • SAP CX & Thailand: Consolidated SAP CX in Asia, 4x growth in Thailand (FY20–FY23). • India Fintech (Now): Leading GTM and ecosystem strategy for credit issuing, UPI, and card rails across India and Asia. 👥 Leadership Style: Relationship-first. Positive, adaptable, and growth-minded. I build teams that scale and leaders that thrive. Leadership Traits(Gallop Strengths) : Positivity | Relator | Adaptability | Ideation | Developer 💪 Beyond Work: An endurance athlete at heart—Ironmans, marathons, and long weekend runs keep me grounded and driven. ⸻ 📩 Let’s connect if you’re building in SaaS or Fintech, or just want to jam on growth, leadership, or the Asia and India 🇮🇳 opportunity. atul.tuli@gmail.com | atul.tuli@SMAR-T.one Twitter : @atultuli
Career Timeline
- Pine LabsCurrentJul 2025–Present· 1 yr 3 mos
- Chief Revenue OfficerCurrentJul 2025–Present
- ESAVE.AICurrentJun 2025–Present· 1 yr 4 mos
- Chief Startegy AdvisorCurrentJun 2025–Present
- Turtletech TribeCurrent2025–Present· 1 yr 9 mos
- Angel InvestorCurrent2025–Present
- Turtletech TribeCurrent2025–Present· 1 yr 9 mos
- Angel InvestorCurrent2025–Present
- CredentiaCurrentDec 2024–Present· 1 yr 10 mos
- Angel InvestorCurrentDec 2024–Present
- SMAR-T WORLD PTE. LTD.CurrentJul 2024–Present· 2 yrs 3 mos
- Managing Partner, Business OperationsCurrentJul 2024–Present
- 2025–Jun 2025· 5 mos
- Managing Director2025–Jun 2025
- 2025–Mar 2025· 2 mos
- Managing Director2025–Mar 2025
- Aug 2024–Dec 2024· 4 mos
- Vice President, SalesAug 2024–Dec 2024
- Aug 2019–May 2024· 4 yrs 9 mos
- Vice President of Sales at SAPOct 2023–May 2024
- Managing Director SAP IndochinaApr 2021–Sep 2023
- Head Of Customer Experience - South East Asia and IndiaAug 2019–Mar 2021
- Dec 2015–Aug 2019· 3 yrs 8 mos
- Regional Vice President - Asia and IndiaDec 2015–Aug 2019
- 2010–Dec 2015· 5 yrs 11 mos
- Senior Sales Director - APAC, Cx CloudJun 2012–Dec 2015
- Sales Director - Oracle CRM On Demand2010–May 2012
Education
Personal Development Program
Pi(Professional Insights)Post Graduate
Sales and Marketing
all india management associationGraduation
Commerce
Sri Venkatesvara CollegeBachelor's degree
Business/Commerce, General
Sri Venkateswara University