Bea Perez

Bea Perez

EVP and Chief Communications, Sustainability and Strategic Partnerships Officer, The Coca-Cola Company

The Coca-Cola CompanyAtlanta, Georgia, United States

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Experience32+ Years
LevelCXO

Executive Overview

Bea Perez architects the frameworks that protect and propel one of the world's most iconic brands. As EVP and Global Chief Communications, Sustainability & Strategic Partnerships Officer at The Coca-Cola Company — and Chair of The Coca-Cola Foundation — she oversees reputation management, enterprise-wide communications strategy, and high-stakes partnerships across media, government, academia, and retail. As general manager of Coca-Cola's licensing and retail attractions business, Bea leads a portfolio generating more than $1 billion in annual revenue. She also chairs The Coca-Cola Foundation, which has deployed over $1 billion in philanthropic investment, and stewards the company's 140-year Archives. In 2011, Bea became The Coca-Cola Company's first Chief Sustainability Officer — designing the global sustainability strategy that has defined Coca-Cola's leadership in water stewardship and environmental initiatives for more than a decade. Previously, she served as Chief Marketing Officer for Coca-Cola North America, where she forged some of the company's most iconic sports and entertainment partnerships, including the NBA and NASCAR. Bea's leadership has earned induction into the American Advertising Hall of Fame, the Sports Business Journal Hall of Fame, and the PRWeek Hall of Fame. She has been named one of Sports Illustrated's 10 Most Powerful Women in Sports, recognized by Ad Age among its 100 Most Influential Women in Advertising, and honored by Hispanic Executive as a leading Latina executive in corporate America. Currently, she serves as a public board director for W.W. Grainger, Inc. and contributes as a board member for the following not-for-profit organizations: Children's Healthcare of Atlanta, the Metro Atlanta Chamber, the Georgia Historical Society, and the Hispanic Scholarship Fund.

Career Timeline

Professional employment history
  • 1994–Present· 32 yrs 8 mos
    • Executive Vice President and Global Chief Communications, Sustainability and Strategic Partnerships OfficerCurrent
      2024–Present
    • SVP and Chief Communications, Sustainability and Strategic Partnerships Officer
      May 2017–Feb 2024
    • Chief Sustainability Officer, SVP Global Partnerships, Assets, Innovation, Licensing and Retail
      Jul 2016–Apr 2017
    • Chief Sustainability Officer
      Jul 2011–Jul 2016
    • Chief Marketing Officer, North American Division
      Apr 2010–Jul 2011
    • Senior Vice President, Integrated Marketing
      Apr 2007–Apr 2010
    • Brand Management and Field Operations
      1994–Apr 2007

Education

BS

Marketing

University of Maryland

Executive Relationship Map

Reports To
Bea Perez
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Event ManagementShopper MarketingLeadershipMarketingMarketing StrategyTelevisionManagementNew Business DevelopmentAdvertisingConsumer MarketingNegotiationStrategyIntegrated MarketingFundraisingCross-functional Team LeadershipBrand ManagementInteractive MarketingSponsorshipFMCGMarketing Communications