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Bernard Acoca

Bernard Acoca

Chief Executive Officer and Board Member at Zaxby’s; Board Member Planet Fitness

Zaxbys•Atlanta, Georgia, United States

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Experience32+ Years
LevelLeadership

Executive Overview

CEO committed to servant leadership, culture and breakthrough innovation as the unlock to meaningful and sustainable employee, franchisee, customer and shareholder growth.

Career Timeline

Professional employment history
  • ZaxbysCurrent
    2022–Present· 4 yrs 8 mos
    • Chief Executive Officer, Board MemberCurrent
      2022–Present
  • Planet FitnessCurrent
    2021–Present· 5 yrs 8 mos
    • Director, Board of DirectorsCurrent
      2021–Present
  • El Pollo Loco, Inc.
    Mar 2018–Nov 2021· 3 yrs 8 mos
    • President, Chief Executive Officer & Board Member
      Mar 2018–Nov 2021
  • Starbucks
    Sep 2015–Feb 2018· 2 yrs 5 mos
    • President, Teavana
      Sep 2015–Feb 2018
  • L'Oréal
    Aug 2014–Sep 2015· 1 yr 1 mo
    • Chief Marketing Officer, Americas
      Aug 2014–Sep 2015
  • Starbucks
    Mar 2010–Aug 2014· 4 yrs 5 mos
    • Senior Vice President, Marketing & Category, US & Americas
      Apr 2012–Aug 2014
    • Vice President, Marketing & Promotions, US & Americas
      Mar 2010–Mar 2012
  • Pizza Hut
    Oct 2002–Mar 2010· 7 yrs 5 mos
    • Senior Director, Digital Marketing, CRM & Promotions
      Nov 2007–Mar 2010
    • National Director, Field Marketing & Sales
      Feb 2007–Nov 2007
    • National Director, Brand Marketing
      Oct 2004–Feb 2007
    • Director of Field Marketing & Sales, West Territory
      Oct 2002–Oct 2004
  • Gateway
    Apr 1999–Oct 2002· 3 yrs 6 mos
    • Senior Manager, Marketing
      Aug 2000–Oct 2002
    • Marketing Manager, Local Field Marketing
      Apr 1999–Aug 2000
  • KFC
    Oct 1997–Jun 1998· 8 mos
    • Manager, Merchandising
      Oct 1997–Jun 1998
  • AkzoNobel
    Sep 1994–Oct 1997· 3 yrs 1 mo
    • Manager, Product
      Apr 1995–Oct 1997
    • Assistant Product Manager
      Sep 1994–Apr 1995

Education

Bachelor of Arts

History and International Studies

Emory University

Executive Relationship Map

Reports To
Bernard Acoca
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Social MediaP&L ManagementProduct DevelopmentCRMMarketingMarketing ManagementManagementAdvertisingDigital MarketingField MarketingStrategyIntegrated MarketingStrategic PlanningStrategic PartnershipsCross-functional Team LeadershipMarket ResearchRetailBrand ManagementMarket PlanningMarketing Communications