Braxton Washington

I lead digitally enabled businesses. From building computers for fun as a teenager to leading Digital and Technology for Coca-Cola North America, I’ve long been obsessed with how technology and business fit together.My experience spans delivering across 70+ countries and every point on the scale curve. Legacy billion-dollar brands. The first transaction on a net-new business. And Managing the tech that scaled an acquisition from $40M through the unicorn mark. I’ve run commercial revenue channels including Amazon and several DTC brands, and been a co-founder for an AI-driven startup inside a legacy enterprise that was showcased at CES.My mandate today is to modernize core platforms and reshape the technology foundation for a brand that serves 2.2 billion consumers a day. I believe technology should run a business, but its real value lies in what it creates for the teams that build it and the people it ultimately serves.I’m always looking for people and technology that push this forward. If that’s you, let’s connect