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Brian Wiborg

Brian Wiborg

SVP, Chief Merchandising Officer at Ace Hardware Corporation

Ace Hardware Corporation•United States

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Experience32+ Years
LevelCXO

Executive Overview

Merchandising, Marketing, E-commerce and Store Operations executive. Specialties: Strategic Planning, Brand Positioning, Customer Relationship Management, Direct Mail, Email Marketing, E-commerce, Program Management, Consumer Research, Marketing Analytics, Category Management, Buying, Contract/Program Negotiation, People Development.

Career Timeline

Professional employment history
  • AmeriVet Veterinary PartnersCurrent
    Nov 2024–Present· 1 yr 10 mos
    • Member, Board of DirectorsCurrent
      Nov 2024–Present
  • Ace Hardware CorporationCurrent
    Dec 2013–Present· 12 yrs 9 mos
    • Senior Vice President, Chief Merchandising OfficerCurrent
      Jun 2020–Present
    • Vice President, Merchandising
      Jul 2018–Jun 2020
    • VP - Marketing, Retail Training, & Operations
      Feb 2017–Jul 2018
    • Vice President, Retail Development & Supply
      Dec 2014–2017
    • Director, Information Technology
      Dec 2013–Dec 2014
  • The RoomPlace
    Sep 2010–Dec 2013· 3 yrs 3 mos
    • Vice President, Marketing
      Sep 2010–Dec 2013
  • Ace Hardware Corporation
    Jun 1994–2010· 15 yrs 7 mos
    • Director of Consumer Marketing
      Nov 2008–2010
    • Director of Marketing/Marketing Manager
      Apr 2005–Oct 2008
    • Customer Relationship Manager
      May 2003–Mar 2005
    • Manager, Category
      Oct 2000–Apr 2003
    • Category Management Consultant
      Jun 1998–Sep 2000
    • Associate Buyer Lawn & Garden
      Mar 1998–Jun 1998
    • Assistant Buyer Lawn & Garden
      Apr 1997–Mar 1998
    • Assistant Buyer Paint Sundries
      1996–Apr 1997
    • Analyst, Inventory
      Jun 1994–1996

Education

MBA

Benedictine University

BS

Marketing

Illinois State University

Executive Relationship Map

Reports To
Brian Wiborg
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
Email & Direct Dial
Org Chart & Reporting Lines
Buying Committee Insights
AI-Powered Account Mapping

Skills & Expertise

20 of 20 skills
Email MarketingAnalyticsP&L ManagementMarketing StrategyE-commerceDirect MarketingCustomer RelationsDigital MarketingBuyingPromotionsDirect MailProgram ManagementCoachingIntegrated MarketingCategory ManagementStrategic PlanningPricingMerchandisingRetailMarket Planning