Catherine Roche

As Chief Marketing Officer for BMO Financial Group, Catherine Roche is responsible for developing and implementing enterprise-wide strategies to elevate the bank’s brand and reputation through marketing levers, acquire customers and deepen relationships through loyalty, and manage brand-aligned engagement with customers and key external audiences. Catherine is responsible for the bank’s centres of expertise in digital marketing, marketing insights and loyalty measurement, brand advertising, sponsorships and events and for embedding customer-centricity into bank-wide strategies. Catherine sits on the boards of Futurpreneur Canada and Holland Bloorview Kids Rehabilitation Hospital.