Chad Fox

EVP & Chief Customer Officer

Experience35+ Years

LevelCXO

Executive Overview

CMO. Brand guy. Data and tech nerd. Lifelong retailer—grew up in family’s Western Auto store in rural Texas, worked as an hourly associate in Walmart stores while in college, and held corporate officer roles at three Fortune 500 retailers. Serving as the EVP & Chief Customer Officer at Academy Sports + Outdoors. Former SVP & Chief Marketing Officer at Dollar General and VP of Marketing at Walmart. Fanatical Marine. Unapologetic Red Raider. Nothing but lucky father of three and husband to college sweetheart.

Career Timeline

Professional employment history

Academy Sports + OutdoorsCurrent
2024–Present· 2 yrs 8 mos
- Executive Vice President, Chief Customer OfficerCurrent
  2024–Present
The Marketing Academy
2023–2024· 1 yr
- 2023 US CMO Fellow
  2023–2024
Dollar General
2019–2024· 5 yrs
- Chief Marketing Officer and Senior Vice President
  2019–2024
Walmart
2006–2019· 13 yrs
- Vice President, Marketing
  2018–2019
- Vice President of Advertising
  2015–2018
- Senior Director, Grocery Marketing
  2013–2015
- Senior Director, Brand Strategy
  2010–2013
- Director, Food Marketing
  2008–2010
- Senior Manager, Brand Strategy
  2006–2008
Tyson Foods
2004–2006· 2 yrs
- Manager, Brand
  2004–2006
TRG
1999–2004· 5 yrs
- Account Supervisor
  1999–2004
United States Marine Corps
1991–1999· 8 yrs
- Sergeant
  1991–1999