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Chanda (Wong) Beppu

Chanda (Wong) Beppu

president, Asia Pacific

Starbucks•Hong Kong, Hong Kong SAR

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Experience26+ Years
LevelCXO

Executive Overview

Current leading all Starbucks packaged products (at-home coffee and ready-to-drink) and Foodservice in 87 global markets. Responsible for a team that spans 5 global offices and manages 40+ product platforms through 6 global business partners. Retail, brand and product innovation leader. Proven track record across leadership positions building and launching innovation through a strong product and concept pipeline and managing a P&L with a disciplined strategic focus.

Career Timeline

Professional employment history
  • StarbucksCurrent
    Feb 2005–Present· 21 yrs 8 mos
    • President, Asia PacificCurrent
      Mar 2025–Present
    • svp & president, Global Channel Development
      Sep 2022–Mar 2025
    • vice president, North America Channel Development and Global Foodservice
      May 2021–Sep 2022
    • vice president, Product - Beverage
      Nov 2018–May 2021
    • Global Vice President, Innovation
      Oct 2016–Oct 2018
    • director, Brand Management - Tea & Refreshment
      Oct 2014–Oct 2016
    • director, Global Tea Innovation
      Oct 2011–Oct 2014
    • Director, Corporate Strategy
      Sep 2009–Oct 2011
    • Manager, Strategy
      Jul 2006–Sep 2009
    • Manager, Business Analysis
      Feb 2005–Jul 2006
  • PepsiCo
    2021–2025· 4 yrs
    • Member, Board of Directors, North America Coffee Partnership
      2021–2025
  • Coca-Cola Enterprises, Inc.
    2000–2005· 5 yrs
    • Manager, Finance
      2000–2005

Executive Relationship Map

Reports To
Chanda (Wong) Beppu
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
P&L ManagementLeadershipMarketingMarketing StrategyPBusiness PlanningFinancial ModelingFinanceStrategyStrategic PlanningConsumer ProductsCross-functional Team LeadershipBusiness StrategyRetailIncome StatementCompetitive AnalysisBrand ManagementBudgetsBusiness DevelopmentForecasting