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Charlie Rule

Dynamic Leader Delivering Top-Line and Bottom-Line Growth Across $2B+ Portfolios in Complex International and Domestic Environments.

Bridgestone Americas•Nashville, Tennessee, United States

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Experience34+ Years
LevelCXO

Executive Overview

Dynamic and results-driven Global Division President with years of progressive leadership experience driving sustainable growth, operational excellence, and strategic transformation across global Fortune 500 companies and complex international environments. Proven track record of scaling and accelerating growth of multi-billion-dollar P&L operations across diverse markets, including LATAM, CEE, MEA, SE Asia. Renowned for building high-performance teams, rapidly identifying and executing growth strategies, while consistently delivering top- and bottom-line results in highly competitive and fast-paced industries. Expert in formulating and executing growth strategies, new product pipelines, marketing/digital innovation, and customer-centric operating models. Adept at navigating complexity, aligning cross-border and multi-function stakeholders, and fostering a culture of accountability. Trusted C-suite partner with strong reputation for servant leadership, integrity, and delivering shareholder value. As a global executive and global citizen I’ve had the honor and pleasure of living in 13 countries - several more than once - and working all over the world affording me the opportunity to broaden my scope and accelerate my learning while building my global career. SIGNATURE LEADERSHIP CONTRIBUTIONS: Bridgestone: Drove multi-year portfolio pivot toward premium offerings resulting in 2x Operating Profit growth and 570 bps margin expansion (2019–2023). Enabled by clear strategic roadmap, distribution expansion, manufacturing improvements, and hyper-targeted marketing/digital platforms. Kellogg’s: Accelerated revenue growth from historical +1% CAGR to 10% in 2011 and 11% in 2012 through repositioning of two core brands, geographic expansion, and introduction of revamped innovation pipeline. Enabled by a newly formed centralized team structure that delivered speed, alignment, and scale across the region. Kraft Foods: Transformed underperforming $700M Brazil Snacks unit into a growth engine — achieving double-digit revenue gains, margin uplift, and share growth via strategic brand relaunches, innovation acceleration, manufacturing investments, and operational/process efficiency.

Career Timeline

Professional employment history
  • 2017–Present· 9 yrs 9 mos
    • Former President, Latin AmericaCurrent
      Jun 2025–Present
    • President, Latin America
      Aug 2020–Jun 2025
    • Vice President Latin America Operations
      2017–Aug 2020
  • 2014–2017· 3 yrs
    • Senior Vice President, Global Marketing (Chief Marketing Officer/Head of Global Brands/Strategy)
      2014–2017
  • 2009–2013· 4 yrs
    • Chief Marketing Officer (CMO) and VP Marketing & Innovation - Latin America
      2009–2013
  • 1992–2008· 16 yrs
    • VP Snacks Brazil - (General Manager / Strategy Lead / Full P&L ownership)
      2007–2008
    • Previous Kraft Foods Experience
      1992–2007

Education

BBA

International Finance and Marketing

University of Miami

Executive Relationship Map

Reports To
Charlie Rule
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
P&L ManagementProduct DevelopmentCRMMarketing StrategyManagementAdvertisingStrategyStrategic PlanningConsumer ProductsCross-functional Team LeadershipBusiness StrategyBrand ManagementInternational MarketingBrand EquityTrade MarketingCustomer InsightGlobal MarketingFMCGMarket PlanningManagerial Finance