Chris Hooks

Chris Hooks

President, EVP Chief Merchandising & Commercial Officer, Advisor, Transformation Executive

Family Dollar

View LinkedIn Profile
Experience21+ Years
LevelCXO

Executive Overview

Chris currently serves as a Senior Advisor to Retail and Wholesale Food companies as well as Consumer Packaged Goods Companies on a wide range of topics including merchandising, retail and wholesale operations, trade funding and vendor negotiations, Private Brand strategy, fresh strategy and operations, organizational structure and executive performance. Chris has wide-ranging P&L ownership experience in the retail and wholesale food industry. He also has extensive experience negotiating with major consumer goods companies (branded and Private Brand). Chris is equally at home in the board room and on the store floor, having spent his career bringing corporate strategy to life at the point where store associates serve shoppers every day. Chris has a BSBA in Accounting and Finance from Oklahoma State University. Most recently Chris served as the Executive Vice President and Chief Merchandising Officer of Save A Lot and has 25+ years of leadership experience in the US Grocery Retail Industry. Prior to joining Save A Lot Chris served as the Senior Vice President of Consumable Merchandising at Family Dollar where he led the Food, Beverage, Tobacco, Household Product and Health & Beauty Care businesses. Prior to Family Dollar Chris served as the Executive Vice President for Topco Associates, LLC. He had responsibility for the company’s Grocery, Frozen, HBC, GM, Fresh Meat, Packaged Meat, Produce/Floral, Deli/Bakery and Strategic Sourcing in addition to Supply Chain, Marketing and Brand Development. Prior to joining Topco, Chris served as the Vice President- Food for Blue Ocean Innovative Solutions, a consulting firm based in Bentonville, Arkansas. Chris served as the Corporate Vice President of Meat, Seafood, Dairy and Frozen Food Merchandising for SUPERVALU Inc, a Fortune 100 company from 2010- 2013. He served as the Corporate Vice President of Service Deli, Prepared Foods and Dairy Merchandising since 2010. He served as Corporate Vice President of Service Deli, Prepared Foods Merchandising from 2009. Chris spent 11 years at the HEB Grocery Company serving in various Merchandising, Marketing and Store Operations leadership positions. He began his career in the Finance/Accounting sector.

Career Timeline

Professional employment history
  • Jun 2025–Present· 1 yr 3 mos
    • President and Chief Commercial OfficerCurrent
      Jun 2025–Present
  • Feb 2024–Feb 2025· 1 yr
    • Chief Merchandising and Marketing Officer
      Feb 2024–Feb 2025
  • Nov 2021–Feb 2024· 2 yrs 3 mos
    • Founder/CEO
      Nov 2021–Feb 2024
  • Jul 2020–Nov 2021· 1 yr 4 mos
    • Chief Merchandising Officer
      Jul 2020–Nov 2021
  • Jun 2019–Jul 2020· 1 yr 1 mo
    • SVP Merchandising Consumables
      Jun 2019–Jul 2020
  • Mar 2014–Apr 2019· 5 yrs 1 mo
    • Executive Vice President
      Apr 2017–Apr 2019
    • Senior Vice President, Center Store, Fresh and Supply Chain
      2016–Apr 2017
    • Senior Vice President, Center Store, Meat, Seafood, Deli and Bakery
      Mar 2015–2016
    • Vice President of Center Store
      Mar 2014–Feb 2015
  • Mar 2013–Mar 2014· 1 yr
    • Vice President, Food Division
      Mar 2013–Mar 2014
  • 2009–Feb 2013· 4 yrs 1 mo
    • Corporate VP Deli and Prepared Foods Merchandising
      Jul 2009–Jun 2010
    • Corporate Vice President Meat, Seafood, Dairy and Frozen Food Merchandising
      2009–Feb 2013
  • Aug 2007–Jul 2009· 1 yr 11 mos
    • Sr VP Merchandising and Marketing
      Aug 2007–Jul 2009
  • 2005–2007· 2 yrs
    • President of Sales
      2005–2007

Education

BS Business Administration

Accounting & Finance

Oklahoma State University

Executive Relationship Map

Reports To
Chris Hooks
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

10 of 10 skills
Frozen FoodGroceryMerchandisingAssortmentMeatRetailIncome StatementFoodPrivate LabelDairy