Christopher Busch

Dedicated marketing leader with more than 24 years of B2B marketing and relationship management experience. Primary areas of focus are in successfully executing strategic marketing initiatives from vision to execution, creating sales uplift to drive new business opportunities, and effectively managing brand in both domestic and international markets. Select results include: - Deployment of [9] strategic product campaigns [including Derivatives, CPS corporate cards, merchant processing, deposits, and attrition prevention] targeting current clients and prospects, generating more than $68mm in net new revenue for Commercial Banking YTD 2023. - Deployment of a Derivatives campaign spotlighting interest rate risk management and generating more than $47.8mm in net new revenue – full year 2022. - Deployment of a Foreign Exchange smart prospecting campaign spotlighting the challenges and opportunities of foreign payments generating more than $950K in net new revenue – full year 2022.