Christopher Couch
Industrial President, startup CEO
Cooper Standard•Ann Arbor, Michigan, United States
View LinkedIn ProfileExecutive Overview
12 years with Toyota Motor Corporation, 7 years of that time in Japan. Leadership positions in Manufacturing Engineering, Strategy, and Manufacturing Operations. Fluent and literate in Japanese. Moved to Johnson Controls in October 2005 as President of JCI Korea, a USD 600 million company. Performed turnaround & booked double-digit growth in the Korean auto market. Assigned as President of JCI Japan, a USD 1.6 billion business. Moved to Tokyo in June 2007. Executed turnaround that spanned a global economic crisis. Promoted to JCI Group VP in 2012, responsible for Asia-Pacific Seating with USD 2.2 billion P&L. Joined Lear Corporation in 2013 as CTO. Drove cost-savings pipelines for VAVE & manufacturing technology. Led divestiture from complex global JV with Japanese partner. Joined Cooper Standard in 2016 as VP of innovation and global product lines. R&D; New technology; Product, process, footprint, and go-to-market; M&A. Promoted to SVP & Chief Technology Officer of Cooper Standard in January 2019. Led product strategy, R&D, engineering, & program management. Achieved 37% reduction in engineering spend for the corporation while commercializing over USD 1.5B in product innovations, including a pivot to electric vehicle-specific products. Added materials science venture business (AMS) & industrial product group P&L to responsibilities in 2020. Successfully commercialized new foam polymer in footwear industry. Added Chief Procurement Officer to responsibilities in 2021. Steered company through supply chain crisis and inflationary cycle, holding our inflation to 600 basis points under our PPI while rebuilding the organization in an era of high turnover. Managed USD 1.3B in spend. Founded Liveline Technologies in 2021 as an outgrowth of R&D at Cooper Standard. Liveline provides software for real-time process control of factory systems using AI-based controllers. Multiple patents pending. Deployed within Cooper 2022-2024. Managing as CEO & Chief Data Scientist as we go to general market in 2025. Promoted to President of new Fluids segment in December 2023. Responsible for driving P&L growth and ensuring technology leadership in the automotive market for all powertrains including EVs. Specialties: Machine Learning, AI, Materials Science, M&A, Startup Mentoring, Open Innovation, Toyota Production System, Supply Chain Management, Production Engineering, Operations Management, Strategic Planning, Senior Executive Leadership, Japanese language, Beginning Korean language, high altitude custom drones, Ironman triathlon training & racing.
Career Timeline
- Liveline TechnologiesCurrentFeb 2020–Present· 6 yrs 8 mos
- Founder and CEOCurrentFeb 2020–Present
- 2020–Present· 6 yrs 9 mos
- Co-FounderCurrent2020–Present
- TechstarsCurrent2018–Present· 8 yrs 9 mos
- Techstars All-Star MentorCurrent2018–Present
- Michigan Angel FundCurrentOct 2016–Present· 10 yrs
- Angel InvestorCurrentOct 2016–Present
- Cooper StandardCurrentJul 2016–Present· 10 yrs 3 mos
- President and Chief Technology OfficerCurrentDec 2023–Present
- SVP, Chief Technology and Procurement Officer, and Non-Automotive P&LJul 2021–Dec 2023
- SVP and Chief Technology Officer2019–Dec 2023
- VP Innovation and Global Product LinesJul 2016–2019
- Feb 2013–Jul 2016· 3 yrs 5 mos
- Chief Technology OfficerFeb 2013–Jul 2016
- Nov 2012–Feb 2013· 3 mos
- JCI Group Vice President, Asia PacificNov 2012–Feb 2013
- Oct 2005–Nov 2012· 7 yrs 1 mo
- President & CEOOct 2005–Jun 2007
- Jun 1993–Oct 2005· 12 yrs 4 mos
- Manager (Body Weld Plant)2004–Oct 2005
- Manager, Corporate StrategyJun 2001–2004
- Manager (Production Engineering)Dec 1999–Jun 2001
- Assistant Manager (Production Engineering)Dec 1998–Dec 1999
- Engineer (Powertrain)Jun 1997–Dec 1998
- Engineer (Vehicle Assembly)Jun 1993–Jun 1997
Education
PhD
Operations Management w/Finance
Massachusetts Institute of TechnologyMS
Mechanical Engineering w/Japanese
Massachusetts Institute of TechnologyBS
Mechanical Engineering
Massachusetts Institute of Technology