Darshana Shah
Group CMO | Marketing, Digital & CX Leader | Leadership Podcaster | Harvard Alum | AI & Brand Transformation
Aditya Birla Capital•Mumbai, Maharashtra, India
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Darshana Shah — Reimagining Growth Through Brand, Technology & Human ExperienceDarshana Shah is a marketing, digital, and customer experience leader with over 28 years of cross-industry impact across financial services, health insurance, retail, and technology. As Group Chief Marketing Officer at Aditya Birla Capital, she leads marketing, digital, and CX transformation for one of India’s most diversified financial services enterprises.A Harvard Business School alumna, Darshana believes that technology only empowers brands when it deepens human connection. Her leadership combines strategic foresight, creativity, and AI-driven innovation — uniting data, design, and storytelling to build purpose-driven, future-ready brands.Recognized among the Pitch Top 50 Women Leaders in Marketing (2023–2025), she has been awarded Best Digital & Mobile Marketer (MMA 2023–2024), Leader of the Year, and the Chairman’s Award by Mr. Kumar Mangalam Birla for excellence in brand transformation.India-based with a global outlook, she is deeply passionate about AI, creativity, leadership mentoring, and cultural intelligence, and is on a mission to reimagine what leadership looks like in the age of reinvention.
Career Timeline
- Aditya Birla CapitalCurrentNov 2022–Present· 3 yrs 10 mos
- Chief Marketing OfficerCurrentNov 2022–Present
- 2016–Oct 2022· 6 yrs 9 mos
- Executive Vice President - Digital, Marketing and Customer Experience2016–Oct 2022
- Nov 2011–Nov 2015· 4 yrs
- Senior Vice President-Marketing &Visual MerchandisingNov 2011–Nov 2015
- Dec 2010–Sep 2011· 9 mos
- General Manager, Marketing CommunicationsDec 2010–Sep 2011
- Nov 2005–Dec 2010· 5 yrs 1 mo
- Sr.Manager-MarketingNov 2005–Dec 2010
- Sep 2003–Oct 2005· 2 yrs 1 mo
- Department ManagerSep 2003–Oct 2005
- Nov 2000–May 2002· 1 yr 6 mos
- Product Manager (Sales and Marketing)Nov 2000–May 2002
- Jul 1996–Oct 2000· 4 yrs 3 mos
- Marketing Manager, Business Manager-CyberkidsJul 1996–Oct 2000
Education
Senior Executive Leadership Program
Business Administration and Management, General
Harvard Business School
Post Gradutate Diploma in Management Studies
Marketing
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Science - BS
Chemistry
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics