David  J Haines

David J Haines

Group Chief Executive Officer, Flora Food Group

BESTSECRET Group•Switzerland

View LinkedIn Profile
Experience44+ Years

Executive Overview

The Flora Food Group is a branded food champion, with a portfolio of world-class brands, loved and trusted by consumers worldwide, including Flora, Becel/ ProActiv, Rama, Country Crock, BlueBand and Violife. I'm proud to be leading a team of passionate Flora Foodies who have helped transform this business - its portfolio and products, and its platforms and performance. Our brands have had a place in people’s hearts and homes for years and offer compelling choice. Looking forward, I'm particularly excited about our exceptional R&D and innovation; we are finding better ways to develop exciting options with simple recipes that are delicious, good for you, and better for the planet.

Career Timeline

Professional employment history
  • 2018–Present· 8 yrs 9 mos
    • Chairman of the Supervisory Board (AG)Current
      2018–Present
  • 2018–Present· 8 yrs 9 mos
    • Chief Executive Officer, GroupCurrent
      2018–Present
  • 2012–2018· 6 yrs
    • Non Executive Director and Chairman of Remuneration Committee
      2012–2018
  • 2004–2016· 12 yrs
    • Chief Executive Officer, Chairman
      2014–2016
    • Chief Executive Officer
      2004–2014
  • 2000–2004· 4 yrs
    • Director, Global Marketing
      2000–2004
  • 1998–2000· 2 yrs
    • Deputy Division President
      1998–2000
  • 1989–1998· 9 yrs
    • European Marketing Director, Master Brands Europe
      1997–1998
    • Vice President, Commercial
      1994–1997
    • General Manager, Master Foods
      1992–1994
    • Manager, Marketing
      1989–1992
  • 1985–1989· 4 yrs
    • European Marketing Manager
      1988–1989
    • Senior Manager, Brand Operations
      1986–1988
    • Manager, Brand
      1985–1986
    • Account Supervisor
      1982–1985

Education

Bachelor of Arts - BA

Business, Management, Marketing, and Related Support Services

University of Greenwich

Executive Relationship Map

Reports To
David J Haines
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

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