David Melcon

Results-driven C-Level Executive with over 25 years of global experience in the telecommunications industry across Europe and Latin America. Awarded multiple times by Institutional Investor (sell side) as one of the top three CFOs in the Latin America TMT (Technology, Media, and Telecommunications) sector, and considered best CFO in 2023 and 2024. Recognized leader in executing strategies that enable businesses to adapt to changing market conditions, possessing solid experience in complex integrations, maximizing synergies, and transforming operations. This approach has resulted in significant growth and increased profitability, consistently achieving targets in high-pressure environments. Strong reputation with investors built through years of engagement with the global financial community, regularly organizing Road Shows and Investor Days in key markets (New York, London and Sao Paulo). Significant presence on the New York Stock Exchange, being responsible for one of Brazil’s largest ADR programs. A track record includes successful debt issuance and large-scale debentures. Leadership, communication, and interpersonal skills enable the establishment of strong relationships with senior management and Board members across various regions. Adaptability to different cultures contributes to ongoing transformation. Currently serving as CFO of Telefónica Brasil (VIVO), the largest telecommunications company in Brasil, holding over 35% market share with a comprehensive portfolio of fixed, mobile, digital services, and ICT products in both B2C and B2B. The company has more than 110 million accesses and generates annual revenues exceeding US$10 billion, employing 33,000 people directly. Its shares are traded on the Brazilian Stock Exchange (B3) and the New York Stock Exchange (NYSE: VIV), with a market capitalization above US$20 billion. Enthusiastic about innovation and new technologies to create a more inclusive, accessible, and sustainable world.