Douwe Bergsma

As the Chief Marketing Officer. I oversee Communications & Community Affairs, Strategic Insights & Analytics, Marketing & Physician Outreach and Digital Patient Experience. Piedmont is a $8 Billion+ not-for-profit healthcare destination with 47K care givers known for the highest quality, integrated care, easy access and a convenient patient experience. As the largest, most awarded, safest, forward-thinking and fastest-growing healthcare system in Georgia, we serve millions across numerous locations. Furthermore, I am the Cannes Lions Dean for the Brand Marketers Academy, a founding member of the CMO Collaborative and serve(d) on the Board of Directors for the Association of National Advertisers, ANA Educational Foundation and Piedmont Newnan. The contributions to Piedmont and the industry have been recognized through an AMA Lifetime Achievement Award, CMO Club awards and inclusion in the CIO Views top 10 most inspirational leaders. I was the first CMO at Georgia-Pacific and for ~9 years helped to transform the brand strategies and capabilities across their iconic brands, resulting in improved long-term brand premium and short-term ROI. Focus areas included consumer obsession, brand purpose, data-driven personalized media, eCommerce and CX. Our progress has been recognized, including Ad Age's Creativity 50, induction in the Shopper Marketing Hall of Fame, 4 national CMO Awards and invitations to present at the Cannes Lions, ANA Masters of Marketing and the White House (2016). At Procter & Gamble I enjoyed P&L-, Marketing-, and Sales positions for ~19 years in Europe and North America, led several iconic brands, was a pioneer in Shopper Marketing and was responsible for driving P&L growth, global brand building and innovation on Pringles. More broadly, I co-led several talent development initiatives as well as media- and agency model experiments for P&G. To support industry growth efforts, I joined the Global CMO Growth Council, AMA Atlanta Advisory Board, GSU Marketing Roundtable, The Healthcare Management Academy and judged Effie-, Webby- and Edison awards, contributed to TV programs, books, podcasts and trade publications and presented at Cannes Lions, CES, ANA Masters, ARF, Salesforce and other conferences. On top, I contribute to our community through the Rotary Club, helping students with their career and marketing challenges and I am a strong supporter of #SeeHer, which aims to portray women accurately in the media. I graduated from the School of Economics and Business at the University of Groningen, Netherlands.