Duda Kertesz

Duda is a C-suite executive, consumer packaged goods strategist, and a former President of Johnson & Johnson. She has 25+ years of leadership experience helping companies turn vision into hyper-growth strategies and profitable outcomes. In executive roles, Duda has built and guided multi-national, cross-functional teams in a Fortune 50 company. Her experience in navigating dynamic, often ambiguous environments has equipped her with a unique skillset for driving organizational change for small to large customer bases. A visionary change agent with an entrepreneurial spirit, she empowers high-performance teams to rally around and execute a shared vision while boldly challenging the status quo. Her expertise: organizational growth & turnaround strategies, performance improvement, P&L reengineering, and emerging & established markets. Most recently, Duda was the President, U.S. Skin Health & Beauty for Johnson & Johnson. She led the P&L and innovation of the largest J&J Beauty business in the world, with US$3.5B+ in revenue and a portfolio of iconic Skin Care, Hair Care, and Baby brands, including Neutrogena®, Aveeno®, OGX®, Neostrata®, Clean & Clear®, Lubriderm®, Rogaine®, and more. Previously, Duda held four GM roles of increasing responsibility, which included being the President of J&J Consumer Business in Brazil, where she held total P&L and organizational leadership for the entire portfolio, accounting for approx. US$1B in net sales. She led a team of 1,000 direct employees while overseeing 11,000 employees. In 2016, Duda moved to the US to lead a larger P&L, in a more sophisticated market with fast-paced competitive dynamics. Transformational and servant leadership is one of Duda’s core values. With a growth mindset and a heart for mentorship, she has built world-class, end-to-end teams with transparency and authenticity. She champions diversity & inclusivity, with her team members appreciating her open-door policy, direct communication style, and how she can bring out their best. In advisory roles, Duda has helped companies strategize and drive organization performance and P&L growth initiatives. Additionally, she has sat on multiple industry boards in Brazil and US, and currently sits on Natura & Co’s Board of Directors. Duda holds a bachelor’s in Business Administration & Management and was recognized by Forbes as one of the 15 most powerful women in Brazil. When Duda is not cooking up organizational strategies, she is cooking—quite literally—in her home amongst a diverse potluck of people, menu plans, and culinary adventures.