Eliel Johnson

Eliel Johnson

VP Design | CVS AI Design Lab founder | Maker + strategist | Building with AI-native tools

UserTesting•San Francisco Bay Area, United States

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Experience27+ Years
LevelLeadership

Executive Overview

I'm a maker who leads, and I never stopped making things. For the past 25+ years, I've led design at scale. Most recently, as VP and Head of Design at CVS Health, I founded and ran the AI Design Lab, a program dedicated to embedding AI directly into the UX design process itself. Not just the products we were designing. That meant building new workflows and adapting both the tools and process to increase velocity. Before that, I spent 12 years at Charles Schwab as the first VP of UX, building the design, research, and content team from 5 to 250+ people and leading the design of award-winning products across brokerage, wealth management, and mobile. I led the design of Schwab Intelligent Portfolios, an AI-driven robo-advisor that grew to $100B AUM. That was 2015, before AI was a boardroom priority. Earlier, I co-founded Thread Experience, a boutique design agency whose clients included VMware, TIBCO, Sony, SAP, and Wells Fargo. Today I'm building with AI-native development tools, using the current generation of prototyping and coding environments to ship ideas fast. For the first time, senior judgment and hands-on making aren't in tension. AI closes the gap between thinking something and shipping it. The leverage on experience now compounds at the speed of code. I write and speak about where design is headed. Specifically, the design problems nobody has yet solved for agentic AI. I call the framework the Delegation Layer. The interaction paradigm we've designed around for 30 years is breaking. The products that figure out what replaces it will define the next decade. I serve on the UserTesting Executive Advisory Board. I've spoken at the Stanford D School, Cornell University's Johnson School of Business, the Federal Reserve Bank, the McKinsey Design Leaders Conference, Config, AIGA, and Finnovate. I hold multiple design patents. I'm looking for my next Head of Design or VP Design role at a company where AI is central to the product, not bolted on. Series A through public, Bay Area or remote. Teams nimble enough to move fast and experienced enough to care about craft. I also take on a small number of advising engagements for companies working through hard AI product strategy questions where design judgment matters. If either sounds like a fit, let's talk.

Career Timeline

Professional employment history
  • Feb 2025–Present· 1 yr 8 mos
    • Member, Advisory BoardCurrent
      Feb 2025–Present
  • 2024–Present· 2 yrs 9 mos
    • Founding MemberCurrent
      2024–Present
  • Apr 2024–2026· 1 yr 9 mos
    • Vice President, User Experience and Design
      Apr 2024–2026
  • Apr 2011–Oct 2023· 12 yrs 6 mos
    • Managing Director and Head of User Experience Design and Research
      Jun 2021–Oct 2023
    • Vice President and Head of User Experience Design and Research
      Mar 2015–Jun 2021
    • Director, Head of User Experience Design and Research
      Apr 2011–Mar 2015
  • May 2006–Apr 2011· 4 yrs 11 mos
    • Founder and Principal
      May 2006–Apr 2011
  • Mar 2004–May 2006· 2 yrs 2 mos
    • Director, User Experience
      Mar 2004–May 2006
  • 2002–Feb 2004· 2 yrs 1 mo
    • Designer, User Experience
      2002–Feb 2004
  • Mar 2000–Oct 2001· 1 yr 7 mos
    • Director, User Experience
      Mar 2000–Oct 2001
  • 1999–2000· 1 yr
    • Senior Information Architect
      1999–2000

Education

Bachelor of Arts, with Honors

Interdisciplinary Studies Field (ISF): architecture, art, and design

University of California, Berkeley

Post-graduate studies

Media Studies

Humboldt-Universität zu Berlin

Executive Relationship Map

Reports To
Eliel Johnson
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

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Skills & Expertise

20 of 20 skills
Agentic AI DevelopmentProduct ManagementUser-centered DesignDigital TransformationDigital StrategyOrganizational DesignUser JourneysAgentic DesignUser Experience DesignDesign ThinkingInteraction DesignUser ExperienceUser Experience (UX)Information ArchitectureJourney MappingArtificial Intelligence (AI)Design StrategyUser Interface DesignCreative CollaborationDesign Systems