Emma Minto

Emma Minto

Global Consumer Brand Leader & General Manager | Strategic Advisor | Investor | Board Director | Business Growth & Execution | Team Catalyst | Culture & Operating Transformation

REIPortland, Oregon, United States

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Experience35+ Years
LevelCXO

Executive Overview

I believe in the power of great product, brands, and teams to drive change and impact. Over the course of my 25+ year career with world-class organizations including Nike, Crocs and REI, I’ve built and developed my skills as a Consumerist, Global Business Leader, and Team Catalyst. Building and growing businesses and teams to market leadership, I sharpen skills in strategy and execution, wholesale and retail strategic growth, and culture and operating transformation to enable growth acceleration, consumer impact, and financial results. Always seeking new challenges and personal growth, I’ve had the benefit of experiences across consumer types, marketplaces, business sizes and functions, with P&L accountability. Having lived in 7 countries across North America, Asia and Europe, I bring a holistic view for managing diverse and high-performing teams. I am inherently collaborative and inclusive, successfully integrating into new cultures and operating models across organizations. My operating principles are to focus on the team, serve the consumer, and create space for innovation and creativity. I continually strive to experience new challenges and to expand my learning and knowledge, balanced with the opportunity to truly empower and unlock the potential of a team and the business. I'm in the process of expanding my professional network, please reach out if you have questions about the consumer industry or how I may help you to grow your business.

Career Timeline

Professional employment history
  • REICurrent
    Jul 2025–Present· 1 yr 2 mos
    • Chief Strategy OfficerCurrent
      Jul 2025–Present
  • Oct 2024–Jul 2025· 9 mos
    • Vice President, Business Transformation Initiatives
      Oct 2024–Jul 2025
  • Mar 2023–Aug 2024· 1 yr 5 mos
    • Founder | Principal
      Mar 2023–Aug 2024
  • Feb 2021–Jul 2022· 1 yr 5 mos
    • Senior Vice President | General Manager, Americas
      Feb 2021–Jul 2022
  • 2004–2020· 16 yrs
    • Vice President | General Manager Nike Women's, North America
      2018–2020
    • VP, Nike Direct (DTC) Global Retail Operations & Service Excellence, and Real Estate & Construction
      2016–2018
    • General Manager Nike Sportswear, Central & Eastern Europe
      2013–2016
    • Global Category Apparel Lead - Young Athletes
      2009–2013
    • Merchandising Director - US Kids Apparel
      2008–2009
    • Business Development Director - US Apparel
      2006–2008
    • Strategic Planning Director - Global Women's Fitness
      2004–2006
  • 2000–2002· 2 yrs
    • Vice President Marketing & Professional Services
      2000–2002
  • 1996–1998· 2 yrs
    • Senior Associate
      1996–1998
  • 1991–1994· 3 yrs
    • Associate Product Manager
      1991–1994

Education

Corporate Board Director Training

OnBoarding Women

Bachelor of Commerce - BCom

Queen's University

Master of Business Administration - MBA

Harvard Business School

Executive Relationship Map

Reports To
Emma Minto
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Product DevelopmentMarketing StrategyProduct MarketingBig-Picture ThinkingConsumer InsightsAthletic IndustryFractional LeadershipBusiness TransformationInternational BusinessConsumer Brand LeaderIntegrated MarketingBudget and P&L ManagementStrategic PlanningApparelMerchandisingGlobal Vice President & General ManagerBusiness StrategyBrand ManagementCross Functional Team LeadershipBoard of Directors