Emma Minto
Global Consumer Brand Leader & General Manager | Strategic Advisor | Investor | Board Director | Business Growth & Execution | Team Catalyst | Culture & Operating Transformation
REI•Portland, Oregon, United States
View LinkedIn ProfileExecutive Overview
I believe in the power of great product, brands, and teams to drive change and impact. Over the course of my 25+ year career with world-class organizations including Nike, Crocs and REI, I’ve built and developed my skills as a Consumerist, Global Business Leader, and Team Catalyst. Building and growing businesses and teams to market leadership, I sharpen skills in strategy and execution, wholesale and retail strategic growth, and culture and operating transformation to enable growth acceleration, consumer impact, and financial results. Always seeking new challenges and personal growth, I’ve had the benefit of experiences across consumer types, marketplaces, business sizes and functions, with P&L accountability. Having lived in 7 countries across North America, Asia and Europe, I bring a holistic view for managing diverse and high-performing teams. I am inherently collaborative and inclusive, successfully integrating into new cultures and operating models across organizations. My operating principles are to focus on the team, serve the consumer, and create space for innovation and creativity. I continually strive to experience new challenges and to expand my learning and knowledge, balanced with the opportunity to truly empower and unlock the potential of a team and the business. I'm in the process of expanding my professional network, please reach out if you have questions about the consumer industry or how I may help you to grow your business.
Career Timeline
- REICurrentJul 2025–Present· 1 yr 2 mos
- Chief Strategy OfficerCurrentJul 2025–Present
- Oct 2024–Jul 2025· 9 mos
- Vice President, Business Transformation InitiativesOct 2024–Jul 2025
- Mar 2023–Aug 2024· 1 yr 5 mos
- Founder | PrincipalMar 2023–Aug 2024
- Feb 2021–Jul 2022· 1 yr 5 mos
- Senior Vice President | General Manager, AmericasFeb 2021–Jul 2022
- 2004–2020· 16 yrs
- Vice President | General Manager Nike Women's, North America2018–2020
- VP, Nike Direct (DTC) Global Retail Operations & Service Excellence, and Real Estate & Construction2016–2018
- General Manager Nike Sportswear, Central & Eastern Europe2013–2016
- Global Category Apparel Lead - Young Athletes2009–2013
- Merchandising Director - US Kids Apparel2008–2009
- Business Development Director - US Apparel2006–2008
- Strategic Planning Director - Global Women's Fitness2004–2006
- 2000–2002· 2 yrs
- Vice President Marketing & Professional Services2000–2002
- 1996–1998· 2 yrs
- Senior Associate1996–1998
- 1991–1994· 3 yrs
- Associate Product Manager1991–1994