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Natalia Motta

Global Marketing Leader I CMO I Driving Business Growth Through Data-Driven Strategies I Digital, Innovation & Brand Transformation I Business Operations I Strategy & Insights I Multicultural

Sigma•Miami-Fort Lauderdale Area, United States

View LinkedIn Profile
Experience21+ Years
LevelCXO

Executive Overview

I’m a seasoned multicultural marketing leader with experience in helping businesses grow through smart, data-driven strategies. Throughout my career, I’ve worked across industries like retail, CPG (Consumer Packaged Goods), Fast-Moving Consumer Goods (FMCG) and QSR (Quick Service Restaurants), developing impactful marketing campaigns that drive results and build strong brands. What sets me apart from others is my ability to combine strategic thinking with hands-on execution. Whether it’s creating a brand strategy, leading digital transformation, or optimizing omnichannel marketing, I focus on delivering measurable results. I am truly passionate about using data to make informed decisions, but I also believe in the power of creativity and teamwork. I’ve led high-performing teams that foster innovation and collaboration, and I thrive in environments where I can empower others to succeed. From managing complex brand ecosystems to driving product innovation and enhancing customer loyalty, I’ve done it all—always with a Growth Mindset and a focus on making meaningful connections with both customers and stakeholders. If you’re looking for an Executive Leader who can think strategically, execute efficiently, and drive real business results, let’s connect. Core Expertise: Brand Strategy | Digital Marketing | Omnichannel | P&L Management | Product Innovation | Team Leadership | Media Planning | Business Growth I Integrated Marketing I Franchisee Management I E-commerce I

Career Timeline

Professional employment history
  • SigmaCurrent
    2025–Present· 1 yr 10 mos
    • Chief Marketing OfficerCurrent
      2025–Present
  • 2019–Oct 2025· 6 yrs 9 mos
    • Chief Marketing Officer KFC Latin America & Caribbean
      2021–Oct 2025
    • Marketing Director Latin America & Caribbean
      2019–2021
  • 2013–2018· 5 yrs
    • Regional Marketing Head
      2013–2018
  • 2009–2013· 4 yrs
    • Lead, Marketing
      2009–2013
  • May 2007–Jun 2009· 2 yrs 1 mo
    • Manager, Product, Regional
      2009–2009
    • Youth Segment Manager
      May 2007–Jun 2009
  • 2005–2007· 2 yrs
    • Account Executive, Procter & Gamble
      2005–2007

Education

Master of Business Administration (MBA)

IE Business School

Ingenieria Industrial

Business Administration and Management, General

Universidad de Los Andes

Executive Relationship Map

Reports To
Natalia Motta
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Business Relationship ManagementCreativity and InnovationCorporate GovernanceRevenue & Profit GrowthFinancial PerformanceOmni-Channel MarketingGeneral ManagementStrategic VisionBusiness EthicsTalent ManagementDirector levelRetailCrisis CommunicationsLeadership and Team ManagementStrategic CommunicationsGrowth StrategiesTrade MarketingExecutive LeadershipStrategic ThinkingDriving Results