Natalia Motta
Global Marketing Leader I CMO I Driving Business Growth Through Data-Driven Strategies I Digital, Innovation & Brand Transformation I Business Operations I Strategy & Insights I Multicultural
Sigma•Miami-Fort Lauderdale Area, United States
View LinkedIn ProfileExecutive Overview
I’m a seasoned multicultural marketing leader with experience in helping businesses grow through smart, data-driven strategies. Throughout my career, I’ve worked across industries like retail, CPG (Consumer Packaged Goods), Fast-Moving Consumer Goods (FMCG) and QSR (Quick Service Restaurants), developing impactful marketing campaigns that drive results and build strong brands. What sets me apart from others is my ability to combine strategic thinking with hands-on execution. Whether it’s creating a brand strategy, leading digital transformation, or optimizing omnichannel marketing, I focus on delivering measurable results. I am truly passionate about using data to make informed decisions, but I also believe in the power of creativity and teamwork. I’ve led high-performing teams that foster innovation and collaboration, and I thrive in environments where I can empower others to succeed. From managing complex brand ecosystems to driving product innovation and enhancing customer loyalty, I’ve done it all—always with a Growth Mindset and a focus on making meaningful connections with both customers and stakeholders. If you’re looking for an Executive Leader who can think strategically, execute efficiently, and drive real business results, let’s connect. Core Expertise: Brand Strategy | Digital Marketing | Omnichannel | P&L Management | Product Innovation | Team Leadership | Media Planning | Business Growth I Integrated Marketing I Franchisee Management I E-commerce I
Career Timeline
- SigmaCurrent2025–Present· 1 yr 10 mos
- Chief Marketing OfficerCurrent2025–Present
- 2019–Oct 2025· 6 yrs 9 mos
- Chief Marketing Officer KFC Latin America & Caribbean2021–Oct 2025
- Marketing Director Latin America & Caribbean2019–2021
- 2013–2018· 5 yrs
- Regional Marketing Head2013–2018
- 2009–2013· 4 yrs
- Lead, Marketing2009–2013
- May 2007–Jun 2009· 2 yrs 1 mo
- Manager, Product, Regional2009–2009
- Youth Segment ManagerMay 2007–Jun 2009
- 2005–2007· 2 yrs
- Account Executive, Procter & Gamble2005–2007
Education
Master of Business Administration (MBA)
IE Business SchoolIngenieria Industrial
Business Administration and Management, General
Universidad de Los Andes