Francis Arrastia

I’m honored to serve as Chief Digital & Technology Officer at KFC U.S., where I lead our digital and technology strategy—modernizing how customers discover, order, and engage with the brand. My focus is on creating seamless, personalized experiences that fuel customer loyalty and unlock growth across channels. Over the past 27 years, I’ve built and scaled product, engineering, and operations teams for iconic brands, including Levi Strauss & Co. and Walmart Global eCommerce. At Levi’s, I expanded mobile platforms and global product capabilities, driving measurable gains in customer satisfaction. At Walmart, I helped reshape omnichannel retail with personalization and logistics platforms. I’m passionate about connecting vision with execution—using technology, data, and design to transform customer experiences at scale. Specialties: Digital Transformation | Product Leadership | Personalization | Omnichannel Commerce | Customer Experience | Data & Analytics | Technology Strategy