George Kovoor

Chief Executive Officer, Parle Biscuits. I joined Parle in September 2026, after 34 years in FMCG with Unilever and PepsiCo across India, China and international markets. Parle-G is the world's largest selling biscuit brand by volume, and Parle has been the most chosen FMCG brand in Indian homes for fourteen consecutive years. That was built by generations of the Chauhan family and by the Parle Parivar in the plants, the warehouses and the market long before I arrived. My job is to help carry it forward. Most of my career was spent on businesses that needed fixing, building or a strategic direction. I led PepsiCo's India Beverages business from operating losses to margin accretive for the enterprise. I built the foundation for China Foods' 5X growth in a market where most multinationals were losing to local competition. I stood up PepsiCo's first international Away from Home strategy, and mobilised over $1B of system capital behind a five-year India growth roadmap. The work I am proudest of is the talent. People I hired, promoted and mentored hold senior roles across PepsiCo markets today. I also believe in resourcing a business in line with the shape of its growth: invest in new capabilities ahead of the curve, and take cost and complexity out of the back office to pay for them. In China in 2011 we built a national shared services operation, and we stood up an e-commerce division before digital transformation became a boardroom phrase. Along the way the teams I worked with won several global business unit and marketing awards, including a Cannes Gold Lion in 2024, the only Indian FMCG brand to do so that year. In the past two years I have gone hands-on with AI. I work with it rather than only talk about it. I have built websites, run campaigns, designed apps and stood up dashboards using AI tools, and I have seen first-hand how it analyses data at scale and at speed, which leaves more time for the decision itself. I have also seen how quickly tokens burn through a budget when AI is treated as an ideology rather than a tool. Earlier in 2026 I founded Ask GeKo Advisory LLP. I stepped back from its operations on taking this role and have no involvement in its advisory engagements. IICA-certified Independent Director. KPMG Board Leadership Center. Harvard Business School Advanced Management Program. Fluent in English and Hindi, conversational Tamil and Malayalam, and rebuilding both my Mandaring & German basics on Duolingo.