Germaine Chua

Germaine Chua

Group Chief Executive Officer & Board of Director at Real Pet Food Company | Global Leadership, New Market Development

Real Pet Food Company•Crows Nest, New South Wales, Australia

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Experience23+ Years
LevelLeadership

Executive Overview

As the Group Chief Executive Officer and Board of Director at Real Pet Food Company, I lead the company's mission, vision, performance, and strategic roadmap. With over 5 years of experience in the pet food industry, I have successfully achieved a global growth trajectory in AMEA, leading operations across five different geographical locations. I have also expanded my role to a global level, steering the company through challenges posed by the global pandemic while balancing Global Strategy, Market Demand, Production Capabilities, Supply Chain Management, R&D, Quality and Technology Development. I am passionate about creating innovative and sustainable solutions for pet owners and their pets, and I am committed to making a positive impact on the environment and society. I am also a recipient of the 10 Best CMOs of 2021 award by IERA Women Leaders.

Career Timeline

Professional employment history
  • Sep 2015–Present· 11 yrs 1 mo
    • Group Chief Executive Officer and Board DirectorCurrent
      2023–Present
    • Executive Vice President and Chief Commercial Officer
      2019–Dec 2022
    • Regional Director – Asia & Europe, CMO
      2018–Dec 2019
    • Commercial Operations Director - Australia
      2017–2018
    • Category, Strategy & Marketing Director
      Sep 2015–2017
  • Oct 2009–Aug 2015· 5 yrs 10 mos
    • Head of Market Development Organisation
      Oct 2012–Aug 2015
    • Customer Business Manager - Woolworths
      Oct 2009–Sep 2012
  • 2009–Sep 2009· 8 mos
    • National Business Manager - Woolworths
      2009–Sep 2009
  • Jul 2003–Dec 2008· 5 yrs 5 mos
    • National Account Manager - Independents
      Jul 2003–Dec 2008

Education

Master of Technology Management

UNSW

Bachelor of Business

University of Technology Sydney

Executive Relationship Map

Reports To
Germaine Chua
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Strategic leaderSales GrowthNew Business OpportunitiesCreativity and InnovationGrowth InvestmentRevenue & Profit GrowthWorkplace SafetyInformation TechnologyBusiness TransformationInnovation ManagementIntegrated MarketingMarket AnalysisNew Market DevelopmentManufacturing Process ImprovementSales StrategyGlobal LeadershipGrowth InitiativesTeam ManagementOperational StrategyProduct Innovation