Greg Boosin

As the Chief Marketing Officer at Equitable and a member of the firm’s Operating Committee, I lead all aspects of the company’s marketing strategy to enhance our Retirement and Wealth Management businesses. My focus is on accelerating business growth, deepening client engagement, and increasing brand awareness.With over 30 years of experience, I most recently held the position of Executive Vice President of Global B2B & Product Marketing at Mastercard. During my nearly 20-year tenure, I built and led a global team across four business units and five regions, overseeing critical functions such as lead generation, sales enablement, client acquisition, and go-to-market strategies. My earlier roles at Mastercard included leading a merchant sales team, serving as Vice President of Investor Relations, and heading the Marketing Strategy team.I am actively involved in the marketing and advertising industry, serving on the Board of Directors of the Association of National Advertisers, the advisory board of the International Advertising Association’s North American B2B Marketing Operational Board and the ANA CMO Growth Councils for B2B Marketing and Talent Development. My passion for education is further reflected in my role on the University of New Haven’s Pompea College of Business Advisory Board, and I have had the privilege of speaking at prestigious institutions such as Columbia Business School, NYU, and Tulane University.