Heidi Rogers
Senior Vice President Marketer | Board Member
BJ's Restaurants, Inc.•Los Angeles, California, United States
View LinkedIn ProfileExecutive Overview
I'm an ESTJ "executive type" described as committed, competitive and motivated with a passion for leading and inspiring teams. I have a knack for developing thoughtful hunches and ambitious objectives, translating them into clear, inspiring strategies which lead to sales growth. My marketing chops include digital transformation, media planning and optimization, new revenue growth, 1:1 marketing, loyalty marketing, consumer engagement and franchise growth development. My superpower is in developing actionable solutions with a focus on positioning and rooted in consumer and data insights. At home, I'm known by my official title, Chief Mom Officer. Although, occasionally my three wonderful kids call me their "Professional Chauffeur." I just see that as a re-positioning and re-branding opportunity.
Career Timeline
- BJ's Restaurants, Inc.CurrentMay 2014–Present· 12 yrs 5 mos
- Senior Vice President, MarketingCurrentSep 2021–Present
- Vice President, Marketing2018–Aug 2021
- Director, Marketing2016–Dec 2017
- Senior Manager, MarketingMay 2014–Dec 2015
- 2013–Apr 2014· 1 yr 3 mos
- Managing Director2013–Apr 2014
- Jun 2000–Dec 2012· 12 yrs 6 mos
- Director, Account Management2009–Dec 2012
- Manager, AccountsMar 2005–Dec 2008
- Sr. Account SupervisorApr 2003–Feb 2005
- Coordinator, MarketingJun 2000–Mar 2003
Education
Communications
Iowa State University