Heidi Rogers

Heidi Rogers

Senior Vice President Marketer | Board Member

BJ's Restaurants, Inc.•Los Angeles, California, United States

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Experience26+ Years
LevelLeadership

Executive Overview

I'm an ESTJ "executive type" described as committed, competitive and motivated with a passion for leading and inspiring teams. I have a knack for developing thoughtful hunches and ambitious objectives, translating them into clear, inspiring strategies which lead to sales growth. My marketing chops include digital transformation, media planning and optimization, new revenue growth, 1:1 marketing, loyalty marketing, consumer engagement and franchise growth development. My superpower is in developing actionable solutions with a focus on positioning and rooted in consumer and data insights. At home, I'm known by my official title, Chief Mom Officer. Although, occasionally my three wonderful kids call me their "Professional Chauffeur." I just see that as a re-positioning and re-branding opportunity.

Career Timeline

Professional employment history
  • May 2014–Present· 12 yrs 5 mos
    • Senior Vice President, MarketingCurrent
      Sep 2021–Present
    • Vice President, Marketing
      2018–Aug 2021
    • Director, Marketing
      2016–Dec 2017
    • Senior Manager, Marketing
      May 2014–Dec 2015
  • 2013–Apr 2014· 1 yr 3 mos
    • Managing Director
      2013–Apr 2014
  • Jun 2000–Dec 2012· 12 yrs 6 mos
    • Director, Account Management
      2009–Dec 2012
    • Manager, Accounts
      Mar 2005–Dec 2008
    • Sr. Account Supervisor
      Apr 2003–Feb 2005
    • Coordinator, Marketing
      Jun 2000–Mar 2003

Education

Communications

Iowa State University

Executive Relationship Map

Reports To
Heidi Rogers
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

14 of 14 skills
Sales GrowthMarketingFilm ProductionMarketing StrategyNew Business DevelopmentDigital StrategyAdvertisingDigital MarketingBrand MarketingStrategyIntegrated MarketingRetail MarketingContent StrategyBusiness Development