Hugo Lizarraga

I am a global sourcing and procurement executive with more than a decade of experience leading international strategies across omnichannel retail. At H-E-B, I oversee the sourcing organization responsible for delivering category growth, enterprise procurement strategies, cost optimization, risk mitigation, and supply chain resilience across Grocery, Fresh, Drug & Beauty, and General Merchandise. My career centers on building scalable global sourcing infrastructures that support multi-billion-dollar revenue, strengthen operational continuity, and accelerate profitability. I have developed supplier ecosystems across 20+ countries and negotiated high-value partnerships with global leaders such as Nestlé, Unilever, Danone, and PepsiCo. During periods of global disruption, my leadership ensured business continuity, protected margins, improved in-stocks, and reinforced long-term competitive advantage. Fluent in English and Spanish and MBA-trained in Global Management, I bring an international, people-centered approach to business strategy. I am passionate about building high-performing global teams, elevating procurement as a strategic growth engine, and helping organizations design future-ready sourcing and supply-chain capabilities.