Jaydeep Shah

Currently lead P&L and marketing mandate for Consumer Health Business of SunPharma with iconic brands like Revital & Volini. Experienced business professional with expertise in leading Global, Regional and local brands in consumer health, CPG & durables sector, OTC. Have worked across markets - APAC (South Asia, South East Asia), Middle East , Africa & Europe.Within FMCG, experience across Beauty & Personal Care , Baby Care, Home + Hygiene categories (Household care, Laundry & Skin care + Male Grooming)Strong track record in delivering exceptional results in terms of sales, market share increase, margin improvements and brand equity goals Specialities: - Leading Global Brands, Category & Brand Management, Defining Brand architecture & portfolio play, Leading Innovations or New product development, Digital Marketing, Market Research & consumer behaviour, 360 Advertising & Communication development.- Low cost business Models for new launches / Seeding new brands- Digital Marketing : Digital Marketing Strategy, Leveraging digital channel & touch points for diverse marketing tasks, Developing best-in class assets for e-commerce , video & static mediumsAlways look forward to leading cross functional teams either in a global or local setup. Ability to collaborate and steer teams in a fast paced & challenging environment.Recognitions :- Multiple Directors award for exceptional business performance & new launches at Unilever.- Most Innovative business model in Franchising (Franchising association of India)- Chairmans Award for remarkable business turnaround at CEAT Tires