Jeff Softley

Senior executive with extensive background in driving revenue growth and business transformation via data driven approaches to digital marketing, eCommerce and acquisition. I am creative, performance driven and a relentless change driver with extensive knowledge across enterprise marketing/analytics platforms. Areas of Expertise: Customer and traffic acquisition Business strategy Digital marketing Analytics and customer insights eCommerce Subscription and freemium models Global experience Key Successes: •Led the successful transformation of a multi-million dollar paid subscription business into a freemium model. •Increased annual revenue and revenue per visit 5X via conversion optimization, behavioral targeting, segmentation and SEO initiatives •Developed and led a global, enterprise search strategy across 40+ countries •More than doubled market share of captured traffic across high-competition search keywords in multiple geographic regions and diverse keyword portfolios